Social Media Operations Specialist - Korea

About the role

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services. We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages. We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world's leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

What you'll do

• Manage daily operations of Korea's key social media channels - KakaoTalk, Naver, Instagram, YouTube, and TikTok - and build out a localized brand presence across matrix accounts
• Own the UV traffic targets for Korea's key accounts, working to grow brand visibility, viral content output, follower base, engagement, and qualified traffic
• Keep a close eye on conversion rates, unique visits, and other core metrics
• Monitor platform algorithm shifts and competitor moves, review performance regularly, and refine both content and traffic strategies to steadily improve results
• Tap into local culture and platform trends, using AI tools throughout the content workflow to improve efficiency
• Plan and execute online campaigns independently, producing localized viral scripts, visuals, and short-form video content designed to perform
• Dig into what users need, and drive traffic back to the official site, turning casual engagement into meaningful visits and conversions
• Work closely with design, marketing, flights & hotels, and other internal teams to support brand campaigns, new product rollouts, and marketing initiatives
• Share ownership of traffic growth and campaign KPIs
• Keep up with what's trending in Korea, along with industry developments and platform policy changes, to avoid operational blind spots
• Actively test new AI-powered workflows and explore untapped traffic channels to sharpen efficiency and acquisition
• Build and manage relationships with local KOLs, execute influencer partnerships and amplify brand reach to fuel site traffic growth

Requirements

• Bachelor's degree or above
• Comfortable communicating in English day-to-day; Chinese is the primary working language
• 1+ year of hands-on experience in social media operations of traffic acquisition
• Strong understanding of Korea's social media landscape
• Comfortable using AI tools across copywriting, asset creation, video production, and data analysis, with a genuine interest in using AI to improve
• Strong execution, detail-oriented, reliable, and able to collaborate well across teams under pressure
• Good grasp of Korean culture and consumer behavior
• Genuinely passionate about social media and cross-border traffic growth
• Proactive about learning platform rules and sharpening operational skills

Preferred qualifications

• Prior experience driving UV traffic through Korean social platforms is a strong plus
• Experience with KOL partnerships, paid media, or site optimization is a bonus

Benefits

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events