Role at a glance
- Salary
- Not Disclosed
- Location
- 골든타워) 17층, Seoul, South Korea
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- 5–6 years
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We’ll check it against the original posting.
Qualifications
Required
- University degree
- 5~6 year experience minimum in communication & PR in cosmetic industry/FMCG industry
- Analytical Mindset: Strong capability to analyze campaign performance data, media metrics, and ROI to optimize ongoing communication and influencer strategies.
- Trend Sensitivity: Deep passion and acute awareness of the beauty and makeup industry, with a pulse on fast-evolving K-beauty trends, consumer behaviors, and digital platform shifts.
- Entrepreneurial Spirit & Ownership: Proactive self-starter with high accountability, capable of driving initiatives independently and managing timelines effectively in a fast-paced environment.
- Collaboration & Team Spirit: Open-minded, positive, and motivated team player who thrives in cross-functional collaboration and agency partnerships.
- Language Proficiency: Full professional fluency in Korean, with the ability to communicate effectively in English (basic business English required for internal reporting and global coordination).
- Technical Skills: Proficiency in standard computer skills and MS Office applications (Excel, PowerPoint) for reporting and data analysis.
About the role
Original posting provided by 엘브이엠에이치(LVMH)
About the role
Support to strengthen the marketing mix by designing, preparing, executing and analyzing PR, media & digital activations to reach the marketing goals and objectives related to the current marketing plan. Enhance the image of MAKE UP FOR EVER by the maximum and proper way of exposure in all forms of communication & PR.
What you'll do
• Media Mix Management (with Media Agency): Develop and optimize comprehensive media strategies across paid, earned, and owned channels. Partner closely with external media partner to oversee campaign planning, media buying, budget allocation, and performance tracking to maximize ROI and brand visibility in the Korean market.
• PR Management: Drive the local PR strategy to secure high-impact editorial coverage in top-tier beauty, lifestyle, and digital media. Build and maintain strong relationships with key beauty journalists, editors, and industry influencers, leading press events, product launches, and media sampling initiatives.
• Influencer Strategy & Activation Management: Design and execute end-to-end influencer marketing strategies tailored to the K-beauty landscape. Identify, vet, and manage partnerships with micro-to-macro influencers, beauty creators, and brand ambassadors across platforms (Instagram, YouTube etc.) to drive engagement and conversion.
• Budget Management: Oversee and manage the annual and campaign-specific PR and media budgets. Monitor monthly expenditures, reconcile invoices, and ensure efficient cost allocation across all communication channels to deliver optimal financial performance.
Requirements
• University degree
• 5~6 year experience minimum in communication & PR in cosmetic industry/FMCG industry
• Analytical Mindset: Strong capability to analyze campaign performance data, media metrics, and ROI to optimize ongoing communication and influencer strategies.
• Trend Sensitivity: Deep passion and acute awareness of the beauty and makeup industry, with a pulse on fast-evolving K-beauty trends, consumer behaviors, and digital platform shifts.
• Entrepreneurial Spirit & Ownership: Proactive self-starter with high accountability, capable of driving initiatives independently and managing timelines effectively in a fast-paced environment.
• Collaboration & Team Spirit: Open-minded, positive, and motivated team player who thrives in cross-functional collaboration and agency partnerships.
• Language Proficiency: Full professional fluency in Korean, with the ability to communicate effectively in English (basic business English required for internal reporting and global coordination).
• Technical Skills: Proficiency in standard computer skills and MS Office applications (Excel, PowerPoint) for reporting and data analysis.
Benefits
자세한 사항은 홈페이지 참조
About the company
엘브이엠에이치(LVMH)
LVMH는 세계 최대 규모의 럭셔리 그룹으로, 현재 75개의 유명한 메종을 보유하고 있습니다. 패션 의류 및 가죽제품, 향수 및 화장품, 시계, 주얼리, 주류 등 6가지 사업 부문에서 최고 품질의 제품을 생산합니다. 루이비통, 디오르, 피에르까르댕, 지바디 등 세계적으로 인정받는 브랜드들을 산하에 두고 있으며, 프랑스 파리에 본사를 두고 전 세계에서 활발하게 사업을 영위하고 있습니다. 지속가능성과 혁신을 추구하며 글로벌 럭셔리 시장을 선도합니다.