Manager, Creator Marketing – Scaled Programs & Emerging Verticals

About the role

Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.

What you'll do

• Take ownership of creator-related projects, managing them end-to-end from planning through execution and ongoing operations.
• Plan and execute creator marketing initiatives that turn active creators into high-impact marketing assets through partner collaborations and platform programs.
• Manage project timelines, deliverables, and operational readiness to ensure consistent and scalable execution.
• Collaborate with Headquarters teams to plan and implement creator projects aligned with global direction while adapting them to the Korean market.
• Execute creator-facing product programs launched by Headquarters Product teams, ensuring strong local adoption and participation.
• Work closely with global content teams on new feature launches and cross-market project collaborations.
• Provide structured feedback, execution insights, and local market learnings to product and content teams to improve program effectiveness.
• Communicate and collaborate effectively with internal teams including Product, Content, Marketing, and Operations to deliver creator programs successfully.
• Work closely with external partners, creators, and agencies to support project execution and collaboration delivery.
• Ensure alignment across stakeholders by coordinating requirements, timelines, and execution priorities.
• Track project performance, creator engagement, and program adoption metrics to measure impact and identify improvement opportunities.
• Maintain program documentation, execution plans, and trackers to support operational consistency and scalability.
• Support continuous process improvement to increase efficiency, quality, and execution speed across creator marketing programs.
• Execute strategies for emerging content verticals by identifying, onboarding, nurturing, and supporting creators in new categories.
• Plan and operate creator programs tailored to emerging vertical needs, including training, enablement, and ongoing support.
• Support the growth of new creator ecosystems by driving early engagement, content adoption, and performance stabilization.

Requirements

• BA/BS degree or equivalent practical experience.
• 5+ years of experience in content management, product management/development, program management, or product owner roles.
• Experience planning and executing cross-functional projects from concept to delivery.
• Comfortable working with data to identify actionable insights and make data-driven decisions
• Strong multi-tasking, time management, and problem-solving abilities; proactive, accountable, and solution-oriented team player.
• Ability to manage multiple projects in a fast-paced, evolving environment; strong operational skills in program execution and coordination.
• Excellent written and verbal communication skills in Korean and English.

Preferred qualifications

• Experience working at a global tech, content platform, MCN, or digital media company.
• Strong understanding of app platform ecosystems and experience working with leading technology companies.
• Experience supporting cross-functional projects with Product or Marketing teams.
• Proven ability to operate independently with creativity, attention to detail, and execution excellence.
• Ability to thrive in a collaborative, ambiguous, and execution-driven environment.
• Experience working closely with global stakeholders across regions and time zones.

Benefits

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