Integrated Marketing Communications Manager

About the role

TikTok's Business Marketing Team works with brands of all sizes, empowering them to connect with their audiences by helping them create TikToks, not ads. This includes creative ideation, brand and events strategy, design & production of TikTok for Business, helping bring brands to life on our platform.

What you'll do

• Marketing Strategy & Business Acceleration: Develop and execute B2B marketing strategies for the Korea market in line with TikTok's international monetization goals, covering priority industries beyond E-commerce and directly supporting new client acquisition, pipeline growth, and business conversion.
• New Client Acquisition & Demand Growth: Focus on New Client Acquisition in Korea by designing and optimizing go-to-market paths, demand generation programs, lead nurturing flows, and marketing funnels to improve prospect reach, lead quality, opportunity conversion, and new-client contribution.
• External Partnership Development: Build and manage a strong partner ecosystem in Korea, including industry associations, media, agencies, channel partners, third-party platforms, and other relevant external stakeholders, in order to expand market reach and generate qualified leads.
• Event Planning & Execution: Independently lead the planning and execution of ToB marketing initiatives such as industry events, client roundtables, executive sessions, webinars, and co-marketing programs, with programs tailored to Korea market dynamics and customer needs.
• Industry Insights & Content Development: Develop a deep understanding of Korea market trends and customer pain points across key industries, and translate those insights into marketing narratives, thought leadership content, case studies, and solution-oriented materials that support business development.
• Sales Partnership & Cross-functional Collaboration: Work closely with Sales, Product, Operations, Data, and Regional Marketing teams to drive integrated initiatives, align priorities, and improve front-line efficiency in acquiring and converting new business opportunities.
• Performance Measurement & Optimization: Establish and continuously refine marketing measurement frameworks, and analyze key metrics including Marketing ROI, MQL, SQL, Pipeline, and New Client Acquisition to optimize strategy, channel mix, and budget allocation.

Requirements

• Minimum 5 years of experience in B2B marketing. Candidates with international business, cross-border, or Korea market experience are preferred. Industry background is open and not limited to E-commerce; experience in digital advertising, internet platforms, SaaS, enterprise services, technology, or other ToB sectors is welcome.
• Korea Market Knowledge: Solid understanding of the Korea market landscape, business development approaches, and enterprise customer decision-making processes.
• New Client Acquisition Capability: Hands-on experience in New Client Acquisition, and Lead Generation, with the ability to independently drive the full funnel from market outreach to lead generation and opportunity conversion.

Preferred qualifications

• External Partnership Resources: Strong ability to build and leverage external partnerships in Korea to drive qualified leads and business opportunities.
• Program & Event Execution: Proven experience in managing end-to-end ToB marketing events and programs, with the ability to lead multiple workstreams independently and deliver measurable business outcomes.
• Cross-functional Collaboration: Excellent stakeholder management and project execution skills. This is an individual contributor role with no people management responsibility.
• Analytical & Commercial Acumen: Strong analytical skills and business judgment, with the ability to assess funnel performance and continuously improve marketing efficiency.

Benefits

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