Measurement Partner

About the role

The Measurement team is responsible for demonstrating and improving the effectiveness of advertising on TikTok. We partner with advertisers, agencies, and cross-functional teams to interpret campaign performance, shape measurement strategies, and unlock stronger business outcomes through data-driven insights. Our team sits at the intersection of sales, product, analytics, and marketing.

What you'll do

• Drive adoption and growth of TikTok's core measurement solutions and methodologies across your designated market.
• Partner with clients and agencies to develop tailored measurement strategies and learning agendas aligned to business objectives.
• Design and implement end-to-end measurement plans using 1st-party and 3rd-party solutions across branding and performance use cases.
• Advise advertisers on how to use measurement to improve media effectiveness, campaign performance, and budget allocation decisions.
• Lead advanced analytical projects and custom studies that provide clear proof points on TikTok's effectiveness.
• Translate complex data and measurement findings into clear, compelling recommendations for clients, agencies, and internal stakeholders.
• Serve as a trusted measurement advisor to key clients, media agencies, and research vendors.
• Partner closely with Sales, Client Solutions, Product Marketing, Measurement Product, Business Marketing, and other cross-functional teams to deliver coordinated, high-impact support.
• Build and scale programs, frameworks, and best practices that address recurring advertiser measurement needs.
• Synthesize client and agency feedback to inform future product enhancements, partnership priorities, and go-to-market strategy.
• Represent the market perspective to regional and global stakeholders, helping shape measurement narratives, product roadmaps, and strategic priorities.
• Contribute to regional thought leadership through case studies, market insights, and scalable measurement points of view.

Requirements

• Significant experience in digital advertising, marketing analytics, media measurement, market research, or a related field.
• Strong understanding of advertising measurement methodologies across brand and performance use cases, including both 1st-party and 3rd-party approaches.
• Proven ability to translate data and insights into strategic recommendations that influence client investment decisions and business outcomes.
• Experience managing external stakeholders, including advertisers, agencies, and/or research partners.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent communication and storytelling skills, with the ability to simplify complex technical concepts for non-technical audiences.
• Fluency in English and Korean, as business stakeholders will be situated in Korea and in English speaking regions.

Preferred qualifications

• Experience working in or with digital platforms, media agencies, advertisers, or measurement providers.
• Strong foundation in quantitative research, experimentation, attribution, lift studies, MMM, or broader marketing effectiveness solutions.
• Demonstrated success in driving measurement adoption and scaling programs in a market-facing role.
• Ability to navigate ambiguity, influence cross-functional stakeholders, and operate effectively in a high-growth environment.
• Familiarity with the advertising and media ecosystem is highly preferred.

Benefits

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