Creative Product Operations

About the role

Creativity is the soul of advertising. TikTok's Creative Product Operations Team develops world-leading technical solutions for the creation, interpretation, and optimization of ad creativity. Our mission is to empower and inspire advertisers, creators, and third-party participants within the ecosystem, delivering the most engaging creative experiences to end users. We are user-oriented and committed to technological excellence.

What you'll do

• Accountable for the full go-to-market strategy and execution for creative products to internal and external stakeholders.
• Responsible for the onboarding and training of advertisers, fostering client engagement and empowerment. Assist in pitching products/solutions to clients and engage in client discussions.
• Partner closely with the Global Business Solutions team to understand and address advertiser business' requirements through the right creative products.
• Deliver operational support at the campaign execution level, guaranteeing a smooth and trouble-free process.
• Gather preliminary market insights and qualified product feedback to inform product strategy and improvement.
• Strong operational rigor ensuring team trackers and documents consistently updated and well-maintained.
• Collaborate with external partners and agencies to create, refine, and develop strategies for content that simplifies and enhances marketing efforts on TikTok.
• Maintain direct and ongoing relationships with partners from creative/creator agencies, managing onboarding, contracts, invoicing, and addressing business, technical, or policy issues while advocating for our ecosystem internally.
• Identify, cultivate, and grow relationships with top partners in Japan, ensuring they are delivering on our program goals, tracked and measured for success based on very strict performance metrics.
• Drive partner adoption of our creative products and provide continued education for driving product adoption across the ecosystem.
• Daily data management and analysis, manage and improve the relevant data system according to the business target and product iteration, guide project decision-making through data analysis.

Requirements

• Over 3 years of experience in commercial product operation or related experience in the advertising industry, with an understanding of the international advertising market.
• Experience working with creative agencies, creative advertisement products and creative campaign management.
• Familiar with commercial advertising logic, especially with the basic knowledge of performance advertising, able to output marketing methodology and propose product solutions according to industry scenarios.
• Strong data analysis ability, can independently complete the industry and customer advertising creative analysis and optimisation strategy proposal, and output analysis report.
• Great communicator & team-worker. Comfortable navigating global organization structures & aligning objectives with cross-functional teams. Thriving in a work environment with diverse cultures.
• Fluency in Korean and English, to engage with advertisers in the Korean market whilst collaborating with stakeholders across the wider APAC region.

Benefits

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