Senior GTM Manager

Student strategy and growth 

• Own the global Microsoft 365 Consumer strategy for higher-education students, including audience definition, competitive positioning, value proposition, offer roadmap, and business performance. 

• Develop differentiated student propositions that bring together productivity, AI, storage, security, skilling, and relevant partner benefits. 

• Build an evergreen acquisition and monetization roadmap around academic lifecycle moments, including back-to-school, semester starts, graduation, and the transition from institution-provided access to an individual subscription. 

• Define end-to-end customer journeys spanning student identification, eligibility verification, checkout, activation, upgrade, renewal, and transitions between education and consumer subscriptions. 

• Develop learning agendas across pricing, trials, offer structure, channels, messaging, customer friction, abuse prevention, and conversion to paid. 

• Establish business-review and planning rhythms across Microsoft 365, Education, Windows, Copilot, LinkedIn, GitHub, and other relevant teams. 

Windows offers 

• Own the Microsoft 365 business and customer proposition for Windows-led offers, including device-attached trials, student bundles, in-product offers, and Retail or OEM-supported promotions. 

• Translate Windows and device-partner opportunities into executable plans covering the target audience, offer construct, eligibility, redemption, customer journey, marketing support, and measurement. 

• Identify durable acquisition opportunities across Windows setup, inbox experiences, Office applications, web, Retail, and direct channels. 

• Develop test-and-learn plans that measure acquisition, paid conversion, subscriber value, and ecosystem engagement - not only promotional uptake. 

• Define how successful offers transition into sustainable paid relationships, including renewal expectations, upgrade paths, post-offer communications, and the customer experience when a promotional period ends. 

• Partner with product, engineering, analytics, finance, sales, and channel teams to prioritize opportunities and drive execution. 

Subscriber compliance and change management 

• Serve as the product marketing owner for the subscriber experience when Microsoft 365 introduces a material product, pricing, entitlement, migration, plan, or feature change. 

• Assess which subscribers are affected, what changes for them, what value remains available, and whether customers must take action. 

• Identify affected cohorts and data requirements across plan, purchase channel, market, entitlement, and migration status. 

• Develop the end-to-end customer communication and experience plan across email, in-product messaging, support content, FAQs, and other relevant touchpoints. 

• Build and drive launch workbacks covering accountable owners, dependencies, reviews, localization, support readiness, data validation, and channel timing. 

• Partner with Legal and Privacy to obtain guidance and required approvals, then translate those requirements into clear subscriber journeys and coordinated execution. 

• Apply a customer-first framework to required communications, prioritizing clarity, continuity, recourse, and support when subscriber value or entitlements change. 

• Maintain reusable precedents, templates, decision frameworks, and readiness checklists that help teams identify subscriber and execution risks earlier. 

• Provide executive updates on readiness, customer impact, unresolved risks, and decisions required for launch. 

This role does not provide legal advice, independently interpret regulatory requirements, or own Microsoft compliance policy.