Sr. Communications Specialist

About the role

Come join us at L'Oréal - the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. Together, we tackle big challenges while making sure we stay highly committed to making the world more inclusive and a better place for everyone & our planet.

What you'll do

• Takes responsibility for implement the communication plan aligned by brand objective & strategy
• Execute the communication activities, especially digital/viral campaign
• Contribute to build and implement 360° local communication activities
• Develop a new communication angle with attractive messages
• Plan and implement viral activities strategically to make social buzz
• Collaborate with influencers-Youtuber/MUA/instagramer/blogger/etc-as a part of viral project
• Support local celebrity plan including shooting and viral planning
• Produce press / buzz kits for pre-viral
• Create the various contents collaborated with community, magazine, etc
• Strengthen brand hot trend, especially digital initiative part
• Manage media relations, including new media relations
• Implement a local pictorial and film production with models
• Publish content on regular community channels
• Analyze and monitor the communication data and competitor, measure and analyze a KPI and performance in communication part
• Write a brand news on new launch product, send a product for magazine shooting, and handle a usage plan of product including product order

Requirements

• With minimum of 4 years' experience in communication planning or KOLs management
• With Cosmetic company or luxury brand experience
• Fluent in English (Speaking & Written)
• Strong understanding of the cosmetic, luxury industry and print/digital media
• Have built strong relationships and communicate effectively with related stakeholders

Benefits

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