Media & Digital Manager – Prada Beauty

About the role

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for. The Media & Digital Manager is responsible for developing and executing media, digital, and performance strategies to strengthen Prada Beauty's brand desirability and transactional growth in the Korean market.

What you'll do

• Manage and oversee the planning, implementation, coordination, and reporting of media campaigns.
• Plan the media mix for both awareness and transactional media campaigns (Digital, Social, Video, OOH, etc.) aligned with product and e-commerce channel strategies.
• Own the development, execution, and optimization of paid media, ensuring consistency with the brand's sense of purpose and DNA.
• Maintain day-to-day operations of paid media campaigns.
• Maintain accurate budget tracking and communicate potential under- or overspends.
• Identify new growth opportunities in performance media via new channels or beta-testing with existing partners.
• In charge of media asset development and management: develop ad copy and contents with the E-com team and PM team.
• Manage the brand's Kakao Talk account and develop Kakao Talk push message contents.
• Lead comprehensive search strategies (including SEO and emerging search environments) to optimize organic visibility, brand sentiment, and content discoverability.
• Analyze paid media activities in order to demonstrate campaign impact and align with the brand's business objectives.
• Conduct quarterly in-depth media analyses, extracting performance insights from campaign data, identifying relevant trends, and delivering proactive recommendations.
• Use analytics to track and understand the consumer experience across channels (Web, Mobile, Social Network, and Media).
• Assess each touchpoint's effectiveness in achieving its intended purpose against both business and consumer experience objectives.
• Improve the consumer experience and maximize media impact through the analysis and management of all touchpoints.
• Monitor competitive media activities, luxury communication trends, and evolving consumer behaviors to bring innovative practices to the team.

Requirements

• +5 years of experience in media planning/execution either at agency or in-house brand.
• Fluency in Korean and English (Professional working proficiency in English, written and spoken, required, with the ability to seamlessly communicate with global headquarters).

Preferred qualifications

• Experience in cosmetic company is preferred.

Benefits

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make concrete difference