Sr. Communication Specialist - 3CE Communication Team (DMI)

About the role

As the Senior Advocacy Specialist at 3CE DMI, you will drive 3CE's global social presence by translating real-time beauty trends into high-impact influencer advocacy strategies. You will leverage social metrics to deliver tailored advocacy guidelines and ensure creative alignment across global markets.

What you'll do

• Define and implement 3CE's global influencer marketing, PR, and advocacy guidelines in alignment with the DMI brand strategy and product launch calendar.
• Design global seeding concepts, creative PR kits, and influencer-led campaigns to maximize brand visibility and share of voice.
• Curate and manage global influencers and creators who strictly align with the brand's unique persona and creative direction.
• Develop 3CE's lifestyle initiatives by capturing Seoul's latest cultural trends and movements.
• Monitor and analyze real-time social conversations, viral makeup techniques, and emerging lifestyle trends in Seoul.
• Translate social listening insights into instant, trend-led content directions, dynamic platform strategies, and high-impact global advocacy plans linked to 3CE's product portfolio.
• Identify and scout global celebrities who align with 3CE's global vision; lead end-to-end management of global models across shoot productions, public appearances, and brand campaigns.
• Cast and manage always-on faces that embody 3CE's core aesthetic, as well as project-based models for specific product campaigns and creative themes.
• Act as the primary DMI contact for global zones and local markets, providing strategic guidelines and feedback to ensure local activations align with 3CE's global brand identity and creative direction.
• Establish a seamless communication flow to share global assets, harvest local success stories, and scale high-performing market initiatives globally.
• Leverage social listening and measurement tools to track key metrics such as Share of Voice (SOV) and overall social buzz to optimize 3CE's global social presence.
• Turn social metrics, competitor benchmarks, and post-campaign analytics into market-specific strategies.
• Conceptualize, plan, and execute high-profile global PR events and brand experiences that bring 3CE's creative vision to life.
• Lead end-to-end guest experience and hosting for international KOLs, top-tier beauty editors, and VIPs invited to global brand events and trips.

Requirements

• 4 to 6 years of professional experience in Global Influencer Marketing, PR, Digital Marketing, preferably within beauty industry.
• Proven track record of designing and executing high-impact global PR seeding concepts, creative kits, and influencer campaigns from scratch.
• Sharp aesthetic eye and trend-sensitivity to identify and curate creators who align with a brand's distinct creative direction.
• In-depth knowledge of global social media platforms (TikTok, Instagram, YouTube, Xiaohongshu) and their changing algorithms.
• Strong capability to turn social listening insights and rising cultural trends into agile, product-linked creative content and platform strategies.
• Written & verbal communication skills in English are mandatory for seamless global coordination.
• Agile Project & Campaign Management to oversee multiple high priority projects simultaneously.
• Education: University graduate.
• Minimum 4 years of experience.
• Fluent in English.

Preferred qualifications

• Experience in beauty industry is highly preferred.
• Experience working in a global headquarters or regional role is a strong plus.

Benefits

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