Sr. Manager, UX Research & Marketing Operations, Relay Product and Tech - Relay Marketing

The Relay Marketing team is seeking a Senior Manager to lead and grow a team of VOC (Voice of Carrier) Researchers and Marketing Operations Managers. This is a people leadership role that requires equal parts strategic vision and operational rigor. You will define the research agenda that shapes how we understand and respond to carrier needs, while simultaneously building the operational backbone that enables the Marketing team to execute at scale. Reporting into Relay Marketing leadership, you will be a key voice in shaping team strategy and will regularly present insights and recommendations to senior and executive leadership.

Key job responsibilities
UX Research & Voice of Carrier Leadership

You will own the end-to-end carrier research function for Relay Marketing, setting the strategic research roadmap and ensuring the team produces insights that directly influence product marketing decisions, carrier communications, and experience improvements. You will build and evolve VOC collection methodologies across multiple channels, ensuring we capture signal from carriers of all sizes and engagement levels. You will establish frameworks for synthesizing qualitative and quantitative carrier feedback into actionable themes, and create mechanisms to close the loop — ensuring carriers see their feedback reflected in product and experience changes. You will partner closely with Product, Product Marketing, and Design teams to embed carrier insights into roadmap planning, launch strategies, and messaging development.

Marketing Operations Leadership

You will lead the Marketing Operations function, ensuring the team has the systems, processes, and tooling needed to plan, execute, measure, and optimize marketing programs efficiently. This includes overseeing campaign operations, marketing technology stack management, audience segmentation and targeting infrastructure, and performance measurement frameworks. You will drive operational maturity across the marketing organization, establishing scalable workflows, SLAs, and quality standards that enable the team to move faster without sacrificing precision. You will identify automation opportunities and build the business case for tooling investments that unlock capacity and improve outcomes.

People Leadership & Team Development

You will hire, develop, and retain a high-performing team of researchers and operations managers, fostering a culture of curiosity, ownership, and continuous improvement. You will set clear goals and expectations, provide regular coaching and feedback, and create development paths that grow individual contributors into future leaders. You will manage team capacity and prioritization, ensuring resources are allocated against the highest-impact work and that the team is protected from reactive, low-value requests.

Cross-Functional Influence & Senior Leadership Engagement

You will serve as the connective tissue between carrier insights and marketing execution, ensuring that what we learn from carriers directly informs how we go to market. You will build trusted relationships with Product, Operations, and Business Development leaders, positioning your team as an indispensable partner in decision-making. You will prepare and deliver regular readouts to VP+ audiences, translating complex research findings and operational metrics into clear narratives that drive action.

About the team
Amazon Relay is a freight hauling platform that connects carriers with Amazon loads. The Relay Marketing team drives carrier-facing communications, product launches, and engagement strategies that fuel carrier adoption and satisfaction. This role is foundational to how we listen to carriers and how we operate as a marketing organization — making it one of the highest-leverage leadership positions on the team.

Basic Qualifications

- Experience building, executing and scaling cross-functional marketing programs
- Experience understanding needs of business and end customers and translating them into right solutions
- 8+ years of experience in UX research, marketing operations, or a related field, with at least 4 years in a people management role leading teams of 6+

Preferred Qualifications

- Experience in transportation or supply chain
- Experience in management with demonstrated leadership skills and proven ability to take on and create new assignments
- Experience with the full range of research methods: qualitative and quantitative, attitudinal and behavioral, with deep expertise in one or more areas
- Experience producing executive-level written materials and presenting to executive audiences
- Experience recruiting and developing high performing teams that deliver outsized results

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Bellevue - 199,200.00 - 269,500.00 USD annually