Senior Manager, Local Content Marketing and Publicity

About the role

The Senior Manager, Local Content Marketing & Publicity is responsible for developing and driving regional content marketing and publicity strategies for Korean and Japanese Disney+ Original titles, building content awareness and audience demand beyond their home markets. This role works closely with originating markets, regional and global teams, and cross-functional stakeholders to identify international marketing opportunities, align campaign priorities, and support effective campaign execution across markets.

What you'll do

• Develop and drive regional content marketing and publicity strategies for Korean and Japanese Disney+ Original titles, building awareness and audience demand beyond each title's home market.
• Partner closely with originating market teams to develop integrated marketing and publicity campaigns that highlight each title's appeal and relevance to international audiences.
• Identify priority markets and international marketing opportunities for each title, driving alignment and securing campaign support from teams across APAC, the US, EMEA, and Latin America.
• Serve as the central point of contact for international markets, coordinating marketing and publicity requests, campaign requirements, timelines, and asset delivery to support effective campaign execution.
• Collaborate with local Content Marketing, Creative, Publicity, and Studio teams to develop compelling campaign materials, key messaging, and promotional assets, ensuring timely localization across markets.
• Coordinate international publicity opportunities, including talent access, media interviews, press materials, talent tours, and cross-market promotional activities in partnership with local teams and external agencies.
• Build and maintain effective relationships with regional and global stakeholders, driving alignment on campaign priorities and supporting cross-market collaboration and execution.
• Track and evaluate marketing and publicity campaign performance, sharing audience insights, key learnings, and best practices across markets to strengthen future international campaigns for APAC local content.
• Provide strategic recommendations on international content positioning, audience engagement, and marketing opportunities to maximize the reach and impact of APAC local content.
• Collaborate closely with APAC and global partners while reporting to the Executive Director, APAC Local Content Marketing, Brand, Franchise & Publicity, ensuring alignment with broader business objectives and regional content priorities.

Requirements

• Bachelor's degree in Marketing, Communications, Media, Business, or a related field.
• 10+ years of experience in content marketing, entertainment marketing, publicity, or related fields.
• Experience developing and executing integrated content marketing and/or publicity strategies for film, television, streaming, or other entertainment content.
• Understanding of the Korean and Japanese entertainment landscape, including content trends, audience preferences, and international market opportunities.
• Ability to develop marketing strategies that position content effectively and engage audiences across different markets.
• Experience working cross-functionally with marketing, publicity, creative, content, or other business teams to develop and execute campaigns.
• Stakeholder management and influencing skills, with the ability to build relationships, drive alignment, and collaborate effectively across teams.
• Experience coordinating marketing campaigns, promotional materials, creative assets, or publicity activities involving multiple stakeholders.
• Ability to interpret campaign performance and audience insights and translate findings into actionable marketing recommendations.
• Strategic thinking, communication, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Fluency in Korean and English, with excellent written and verbal communication skills.

Benefits

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