Senior Manager, Insights, DTC APAC

About the role

Disney+ serves APAC markets with very different cultural contexts, price sensitivities and device behaviors. The Senior Manager, DTC APAC Insights turns the research agenda into rigorous, decision-ready work on what drives subscriber conversion, monetization and lifecycle experience. The role runs studies end to end, manages research vendors, and works closely with Analytics so that primary research complements first-party behavioral data, bringing the voice of APAC customers into strategic business decisions.

What you'll do

• Co-own research agenda with reporting director, including translation of business objectives into research projects to determine where investment will have the greatest customer and market impact
• Provide evidence-based recommendations with clear implications and trade-offs
• Build and maintain strong relationships with internal stakeholders through high-quality research and data points
• Identify and apply the appropriate research methodologies (qual and/or quant) based on key business questions and objectives
• Own foundational research programs and assets across strategic and ad hoc studies (e.g., choice modeling, segmentation, pricing studies, etc)
• Run multi-market studies ensuring comparability across markets while respecting local nuances
• Balance methodological rigor with speed and agility for a fast-moving streaming business
• Leverage and maximize subscription tools where appropriate for business questions
• Lead RFPs, agency selection and vendor delivery for foundational and strategic research initiatives
• Manage the vendor ecosystem to scale across diverse APAC markets
• Combine third-party and primary research with first-party behavioral data to build a fuller picture of customer behavior
• Support pricing, content, partnership, acquisition and retention strategic decisions
• Incorporate APAC nuances, norms and preferences in regional and global decisions
• Synthesize diverse data sources into clear, compelling narratives and recommendations that connect data to measurable business impact

Requirements

• 10+ years' experience in consumer insights e.g, product, growth, market and commercial research ideally in subscription, streaming, telco, ecommerce or digital services
• Bachelor's degree or equivalent experience in business, economics, statistics, social science or a related field; postgraduate education or certification in analytics, strategy or marketing is a plus
• Agency/practitioner expertise in complex quant such as pricing studies, conjoint, segmentation and driver modeling end to end from research proposal to questionnaire design, to analysis/reporting balancing global consistency with local flexibility
• Agency/practitioner expertise in multiple qual methodologies such as 1:1, focus groups, shop-alongs end to end from brief creation to reporting
• Demonstrated ability to design, run and interpret complex multi-market quantitative tracking and ad hoc studies, from survey design through debrief
• Experience managing research vendors and running multi-method projects end to end
• Experience working in a matrixed, fast-paced organization
• Experience presenting to senior and large internal or external audiences, including cross-line-of-business stakeholders

Preferred qualifications

• Experience in how content type, localization, brand and commercial factors interact in subscriber decision-making
• Familiarity with experimentation frameworks and causal thinking, and the ability to complement analytics teams without duplicating them

Benefits

• 16 weeks company Paid Parental Leave for all parents, regardless of gender or carer status
• Complimentary Leave Day each year
• Carer's Leave (can be extended to pets)
• Flexi-Fridays during Daylight Savings months
• Hybrid office arrangement with Working from Home
• Complimentary Streaming Subscription
• Complimentary Theme Park Admission
• Disney Parks, Cruise Line, Hotels, Dining & Merchandise Discounts
• Movie Screenings & Complimentary Passes
• Complimentary units toward Death and Total & Permanent Disability Income Protection Insurance provided, with administration fees paid by the company, for cast members who join Disney's preferred Australian superannuation fund
• Access to Fidelity Financial Wellness platform
• Access to Wellness Spending Account program each year
• Annual Flu Vaccinations & Skin Checks
• Mental Health First Aiders and Resources available
• Employee Assistance Program (EAP)
• Signature Learning Experiences, World-Class Leadership Development, Coaching and Mentoring Programs, Professional Development Opportunities, Online Learning Platform