Manager, Marketing Analytics

About the role

This role is based in Seoul and responsible for all APAC markets. The Walt Disney Company's Direct-To-Consumer is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more.

What you'll do

• Based on audience cohorts and the full customer funnel, creating analysis with meaningful insights that improve performance, identify opportunities, drive acquisition and conversion, improve engagement, and reduce churn
• Analyze user behavioral data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
• Generate data-based insights that help to launch impactful and effective marketing programs
• Lead campaign performance measurement across lifecycle/CRM, paid media, and other marketing channels, including attribution and media mix analysis
• Evaluate marketing spend efficiency and ROI across channels
• Partner with lifecycle/CRM marketing teams to analyze campaign performance across the customer journey, from awareness through retention
• Drive A/B testing strategy and analytics across marketing campaigns and product experiences; translate findings into actionable recommendations for senior stakeholders
• Measure performance and reporting business outcomes in a daily/weekly/monthly basis with most relevant KPI's converted into insights and key action items to improve efficiency
• Work with other members of the team to align metric definitions across all services within the business
• Proactively identify opportunities to simplify, automate, and improve analytical processes and reporting infrastructure
• Assure quality and accuracy of deliverables through thorough interaction with business partners to understand and refine requirements and adherence to privacy, governance standards, and quantitative practices

Requirements

• 8+ years of relevant experience in a similar role, preferably within a digital business
• Bachelor's degree in a quantitative field including Marketing, Economics, Business, Mathematics, Statistics, Data Science, Engineering, Physics, Chemistry or Social Science
• Demonstrated experience in and expertise in SQL
• Solid understanding of Microsoft Excel including pivot tables
• Strategic thinker with strong communication and executive presentation skills
• Understanding of paid, owned, and earned marketing channels across the funnel
• Ability to manage multiple priorities and stakeholders in a fast-moving environment
• Excellent communication skills to convey complex data findings to non-technical stakeholders
• Strong analytical and problem-solving mindset
• Results-oriented with a proactive, solutions-focused mindset
• Fluent in English and Korean

Preferred qualifications

• Graduate degree preferred

Benefits

자세한 사항은 홈페이지 참조