Global Social & Advocacy Team Manager - Dr.G DMI

About the role

Dr.G is Korea's leading skincare brand, rooted in dermatological expertise and the legacy of Dr. Ahn. As we enter an ambitious phase of global expansion, our goal is to build Dr.G into a culturally relevant, socially native and globally trusted K-derma skincare brand. Dr.G is looking for a bold and highly strategic Global Social & Advocacy Lead to make the brand TikTok-first and accelerate its global social transformation.

What you'll do

• Define and lead Dr.G's global TikTok strategy, positioning the platform as a key driver of brand awareness, cultural relevance, product desirability and consumer trust.
• Establish a clear TikTok identity for Dr.G, combining Korean skincare leadership, accessible dermatological expertise and entertaining, platform-native storytelling.
• Set the strategic framework: priority audiences, content pillars, editorial principles, publishing rhythm, tone of voice and performance metrics.
• Translate global brand, product and commercial priorities into an agile, always-on social roadmap.
• Identify emerging skincare, beauty, ingredient and cultural trends, and convert them into relevant opportunities for Dr.G.
• Design a high-volume, high-quality and strategically managed TikTok content model that enables Dr.G to react at the speed of culture.
• Lead the full content journey: insight, concept, scripting, briefing, production, publishing, optimization and learnings.
• Partner with the social agency to deliver platform-native, engaging and effective video content.
• Champion a test-and-learn culture across formats, hooks, creative territories, trends, creators and calls to action.
• Act as a key strategic partner to the Global Marketing Director in evolving Dr.G's social organization and ambition.
• Assess and improve the current social operating model, including team capabilities, processes, agency collaboration, content workflows and decision-making speed.
• Build alignment between the TikTok transformation and Instagram activity, ensuring one coherent global social vision.
• Partner with priority markets across Europe, the US and Asia to translate the global social strategy into locally relevant activation.
• Shape the strategy for a strong, engaged Dr.G community, making the brand feel expert, approachable and responsive.
• Define the TikTok and global social performance framework, monitoring reach, watch time, completion rate, engagement, shares, saves, audience growth and sentiment.

Requirements

• Extensive experience in social media, content, advocacy or digital brand strategy, ideally in beauty, skincare, lifestyle or a fast-moving consumer environment.
• Deep and practical expertise in TikTok: platform culture, content formats, trends, creator ecosystems and performance drivers.
• Proven experience developing a social-first content strategy and managing high-volume content production with agencies.
• Ability to translate brand, product and scientific stories into simple, compelling and highly shareable social content.
• Strong strategic thinking, combined with a hands-on approach and a bias for action.
• Experience influencing, coaching or elevating teams without direct management responsibility.
• Excellent stakeholder-management skills and comfort working across global teams, agencies and markets.
• Strong data literacy and the ability to turn performance insights into action.
• Fluent English

Benefits

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