General Manager

Accenture Song | Melbourne

The Opportunity

At Accenture Song, we’re reinventing how media works by bringing together creativity, data, technology and strategic thinking to help our clients grow.

We’re looking for a General Manager to lead one of our major client partnerships in Australia. This is a senior leadership opportunity with responsibility for the entire account, from the strength of the client relationship and quality of the work through to team leadership, growth and commercial performance.

You’ll work closely with senior client stakeholders, including C-suite leaders, helping shape their business and marketing agenda while bringing together the best of Accenture Song to deliver against it.

The Work

As General Manager, you’ll:

• Own and grow a significant senior client relationship, becoming a trusted strategic partner to their leadership team.
• Set the strategic direction for the account and identify where Accenture Song can create the greatest impact.
• Lead integrated teams across media strategy, planning, investment, activation, performance, data and technology.
• Take ownership of the account’s commercial performance, including revenue, margin, forecasting, resourcing and profitability.
• Lead senior commercial conversations around scope, remuneration, renewals and procurement.
• Ensure the work delivers measurable outcomes against the client’s broader business objectives.
• Identify opportunities to expand the relationship by bringing together capabilities from across Accenture Song and the wider Accenture business.
• Build, coach and develop a high-performing leadership team with clear accountability and a strong culture.
• Anticipate and manage commercial, delivery and relationship risks, stepping in when senior leadership is required.
• Champion innovation across the account, including AI-enabled solutions, data-led decision making and new approaches to media.
• Play an active leadership role within Accenture Song’s growing media practice in Australia.

What you’ll bring

You’ll be an established media agency leader who combines strong client instincts with strategic thinking and commercial acumen.

• Significant experience leading large and complex client relationships within a media agency environment.
• Deep understanding of the modern media landscape across strategy, planning, investment, activation, performance, data and measurement.
• Experience building trusted relationships with C-suite and senior executive stakeholders.
• Proven ownership of commercial and P&L outcomes, including revenue, margin, forecasting and negotiations.
• A track record of identifying and converting opportunities to grow major client accounts.
• Experience leading large, multidisciplinary teams and developing senior talent.
• Strong strategic judgement and the ability to turn complex business challenges into a clear direction.
• Excellent communication and influencing skills across client, agency and internal leadership groups.
• The confidence to make decisions, challenge thinking and provide clarity in complex environments.
• Curiosity about how AI, technology and data are reshaping media and marketing.

Why Accenture Song?

Accenture Song sits at the intersection of creativity, technology, intelligence and industry expertise, helping organisations reinvent how they connect with customers and drive growth.

You’ll have the opportunity to lead a significant client partnership while drawing on capabilities from across Accenture Song and the broader Accenture organisation.

If you’re a senior media leader who wants to shape client strategy, build exceptional teams and help define what the next generation of media looks like, we’d love to hear from you.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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