Senior Professional, Media Relations Korea - Converse

About the role

Converse Korea is looking for an experienced communications professional who can lead brand communications and media relations with creativity, sound judgment, and a strong understanding of Korean consumers, media, and culture. The ideal candidate is a compelling storyteller who can translate global communications priorities into distinctive, locally relevant narratives across fashion, lifestyle, youth, and culture. This person brings established relationships with media and content creators, a proactive mindset, and the ability to identify opportunities that build brand relevance and earn meaningful attention. They are comfortable operating in a matrixed, cross-market organization, collaborating across functions and time zones, and balancing global direction with local context.

What you'll do

• Develop and execute Korea communications strategies that support key brand priorities, product launches, campaigns, and sport and cultural moments.
• Build and deepen relationships with key Korean media and content creators, creating sustained opportunities for distinctive Converse storytelling and earned media impact.
• Localize global narratives for Korea, applying strong knowledge of local consumers, media, and culture to make Converse stories relevant and compelling.
• Partner with Korea Marketing, Commercial, and other cross-functional teams to integrate communications into market plans and maximize the impact of priority initiatives.
• Collaborate closely with Converse Global Communications teams, contributing Korea market insights and ensuring alignment with broader communications priorities.
• Lead media engagement and communications execution, including outreach, press materials, interviews, media events, product seeding, and other storytelling opportunities.
• Manage external communications agency partners by setting clear priorities, guiding execution, and measuring results, and will support employee communications as needed in partnership with Converse Global Communications and HR.

Requirements

• 7+ years of relevant experience in communications, public relations, media relations, or a related field; experience with leading consumer, fashion, or sports brands is preferred.
• Bachelor's degree in communications, journalism, public relations, marketing, or a related field, or an equivalent combination of education and experience.
• Deep knowledge of the Korean media and cultural landscape, with strong relationships across relevant media and content creators.
• Demonstrated ability to develop locally relevant stories from global priorities and lead media relations across fashion, lifestyle, youth, and culture.
• Strong written and verbal communication skills in Korean and English, with the ability to collaborate effectively across local, regional, and global teams.

Benefits

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