Luxe - Lancome - Communication Team Manager

About the role

Hello, we're L'Oréal. We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it). Intrigued? Keep reading, this might be the opportunity you've been searching for.

What you'll do

• Define and drive the long-term PR and communication strategy to strengthen Lancôme's brand image, visibility, and reputation in the local market.
• Lead the communication roadmap across skincare, makeup, and fragrance, ensuring alignment between global brand guidelines and local business priorities.
• Manage and develop team members, fostering collaboration, high performance, and talent growth within the communication function.
• Lead the end-to-end development and execution of integrated communication campaigns for product launches, brand initiatives, and key events.
• Drive 360-degree communication initiatives across earned, owned, and paid media, delivering consistent and engaging brand experiences.
• Oversee campaign planning and execution, ensuring activities are delivered on time, on budget, and in line with brand standards.
• Build and maintain strong relationships with key media, editors, and relevant industry voices.
• Identify opportunities for impactful media partnerships, editorial features, and digital communication initiatives that enhance brand visibility and relevance.
• Lead PR-driven celebrity, spokesperson, and brand ambassador partnerships in alignment with the brand's positioning and communication objectives.
• Develop influencer strategies across relevant tiers and platforms to support brand storytelling, campaign objectives, and consumer engagement.
• Oversee influencer activations and PR event curation, ensuring partner selection and content are consistent with brand values and guidelines.
• Monitor brand reputation, media sentiment, and industry developments to identify communication opportunities and potential risks.
• Lead the development and execution of crisis communication plans in close alignment with internal stakeholders and management.
• Manage and optimize the communication and PR budget, prioritizing resources across initiatives and evaluating performance against agreed objectives.
• Lead relationships with PR and external agencies, setting clear expectations and KPIs, reviewing performance, and driving continuous improvement.

Requirements

• 10+ years of progressive experience in communications and PR with strategic vision, storytelling agility, and an inspiring leadership style.
• Extensive track record directing integrated PR, earned media, and brand campaigns within luxury cosmetics, beauty, or prestige consumer goods.
• Strong familiarity with skincare, makeup, and fragrance dynamics, adept at translating brand heritage and product innovations into local resonance.
• Demonstrated capability in managing, mentoring, and developing team members to foster collaboration and high performance.
• Established network of top-tier media, editors, and opinion leaders, with proven success driving high-profile celebrity and influencer partnerships.
• Professional working proficiency in Korean and English, with solid cross-functional project management and executive communication skills.

Benefits

• A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
• Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
• An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
• A place where you can contribute to something bigger! Many of our brands have societal/environmental causes to make a concrete difference