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Posted via Amazon Jobs

Software Development Manager, CreativeX - Dynamic Creative Optimization

Posted Aug 3, 2026

Role at a glance

Salary
$203.4K – $275.2K/yr
Location
New York, New York, United States Seattle, Washington, United States
Work arrangement
On-site
Employment
Full-time

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Role Summary

AI-generated

The Software Engineering Manager will lead the CreativeX RAPID team, which develops Dynamic Creative Optimization software and infrastructure for real-time personalized advertising experiences. The team assembles pre-generated assets into personalized creatives and uses continuous optimization to improve outcomes for shoppers, publishers, and advertisers.

What You'll Do

  • Lead a strong team of engineers to innovate and deliver software and infrastructure that powers Dynamic Creative Optimization.
  • Work backwards from the customer to invent new solutions and improve existing software.
  • Work with product and technical leaders to define product direction and roadmap.
  • Create vision and execution documents and maintain a high bar for technical documentation and software quality.
  • Perform hands-on code reviews and technical deep dives to ensure the right thing is being built and delivered to customers.
  • Hire, coach, and mentor software engineers.

Generated from the employer's posting. Verify important details before applying.

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Qualifications

Required

  • 3+ years of engineering team management experience
  • 7+ years of engineering experience
  • 8+ years of leading the definition and development of multi tier web services experience
  • Knowledge of engineering practices and patterns for the full software/hardware/networks development life cycle, including coding standards, code reviews, source control management, build processes, testing, certification, and livesite...
  • Experience partnering with product or program management teams

Preferred

  • Experience in communicating with users, other technical teams, and senior leadership to collect requirements, describe software product features, technical designs, and product strategy
  • Experience in recruiting, hiring, mentoring/coaching and managing teams of Software Engineers to improve their skills, and make them more effective, product software engineers

Original job description

Content provided by the employer

The CreativeX RAPID(Real-time Ad Personalization & Insights Development) team is seeking passionate and talented SDM to join us. CreativeX is on a mission to enable brands of all sizes and categories to create, serve, measure, and optimize creative content with ease. Our team is responsible for tailoring the visual experience of ads to each context in real-time, leveraging nouvelle technologies such as latent diffusion models, large language models (LLM), reinforced learning (RL), computer vision, and related methods.

Our mission is to provide engaging, dynamically optimized creatives with low latencies both on and off Amazon for self-service brand advertisers. We automate the customization of product creatives with real-time catalog data while providing advertisers with the flexibility to customize their creatives according to their preferences.

Key job responsibilities
- As a Software Engineering Manager you will be responsible for leading a strong team of engineers to innovate and deliver software and infrastructure that powers the Dynamic Creative Optimization.
- Work backwards from the customer to invent new solutions and to improve existing software.
- Work with the product and technical leaders to define the product direction and roadmap.
- Create vision and execution documents. Insist on the high bar for technical documentation and the quality of the developed software.
- Perform hands-on code reviews and other technical deep dives to ensure the right thing is being built and delivered to customers.
- Hire, coach, and mentor software engineers.

About the team
In an ideal future, AI Gen models have evolved to a state where entire creatives are generated on the fly and precisely tailored to the immediate preferences of each shopper. We bring this vision to life by sourcing a collection of pre-generated assets and assembling them, in real time, into personalized creative experiences for every customer. Our mission is to improve advertiser outcomes by tailoring the visuals to each shopper and publisher. The AI space is rapidly evolving and combining optimization with Amazon’s 1P audience data will be what enables us to leapfrog the competition. Through continuous creative optimization, we expect to learn how users interact with content across a variety of context. Our upstream teams will provide us an endless variety of content, informed by our learnings, via AI generation, transformation, and deconstruction. Advertisers will receive easily digestible insights to improve their future creatives. We succeed when shoppers see creatives personalized to their intent, publishers display creatives that match their unique look and feel, and advertisers benefit from increased performance.

Basic Qualifications

- 3+ years of engineering team management experience
- 7+ years of engineering experience
- 8+ years of leading the definition and development of multi tier web services experience
- Knowledge of engineering practices and patterns for the full software/hardware/networks development life cycle, including coding standards, code reviews, source control management, build processes, testing, certification, and livesite operations
- Experience partnering with product or program management teams

Preferred Qualifications

- Experience in communicating with users, other technical teams, and senior leadership to collect requirements, describe software product features, technical designs, and product strategy
- Experience in recruiting, hiring, mentoring/coaching and managing teams of Software Engineers to improve their skills, and make them more effective, product software engineers

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.



USA, NY, New York - 203,400.00 - 275,200.00 USD annually
USA, WA, SEATTLE - 184,900.00 - 250,200.00 USD annually
amazon

About the company

amazon

Large Enterprise

Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.