Role at a glance
- Job function
-
Marketing & Communications Marketing Strategy Content Marketing
- Salary
- Not Disclosed
- Location
- Seattle, Washington, United States Boston, Massachusetts, United States
- Work arrangement
- On-site
- Employment
- Internship
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We’ll check it against the original posting.
Qualifications
Required
- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience in product marketing, brand strategy, or portfolio marketing for technology companies
- Experience developing positioning and messaging for complex, multi-product portfolios
- Strong writing and editorial skills with demonstrated ability to distill complexity into clarity
Preferred
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience marketing cloud security, identity, or threat detection solutions.
- Familiarity with the enterprise security buying process and the CISO-led decision cycle.
- Analyst relations experience: briefings, magic quadrant evaluations, and category positioning.
- Background in or exposure to security practitioner environments (SOC, IR, GRC, DevSecOps).
- Comfort working with perception data and translating market research into a messaging agenda.
About the role
Original posting provided by amazon
AWS is seeking a senior category marketing manager for security messaging and storytelling. In this role, you will create the messaging and stories that shape how the market perceives AWS as the company to secure the agentic era. This is the narrative for AWS as an Enterprise Security company. You will bring together evidence, proof points, and technical differentiators from across the organization into a unified story that resonates with CISOs, analysts, regulators, and technical decision-makers. Rather than marketing individual security services, you would operate at the platform level, articulating why AWS's infrastructure design, operational practices, investment in isolation technologies, encryption-by-default philosophy, compliance rigor, and security services make it the most trusted foundation for sensitive workloads, including AI and agentic.
Your work will include developing executive messaging frameworks, keynote storylines, analyst-facing narratives, white papers, and customer-ready content that connect AWS's security culture, engineering principles, AI infrastructure protections, and security services into a clear competitive advantage. You would partner across security engineering, compliance, product teams, product marketing, analyst relations, and field enablement to keep the story grounded in real differentiation, while tracking competitor claims and industry shifts to ensure AWS's security positioning remains sharp, credible, and compelling at every customer touchpoint.
Key job responsibilities
Messaging & Positioning
• Own the core messaging architecture for AWS as an Enterprise Security company
• Develop positioning for multiple buyer personas: CISOs, security operations leaders, security engineers, and functional executives.
• Lead messaging for agentic-era security, including agent and workflow identity, detection and response at machine speed, and protection against AI-specific attack surfaces, framing AWS as the company defining the frameworks others don't yet have.
Storytelling & Content
• Write high-impact content: executive narratives, white papers, blog posts, customer stories, and launch messaging.
• Turn technical capabilities into business narratives that resonate with security buyers who think in terms of risk, compliance, and operational continuity.
• Partner with PR and thought leadership teams to develop a consistent AWS Security voice across external channels.
Field & Marketing Enablement
• Produce messaging guides, competitive positioning briefs, and objection-handling frameworks for field teams.
• Support analyst relations (Gartner, Forrester, IDC) with sharp positioning and briefing content that moves AWS in key evaluations.
• Build and maintain a library of messaging assets that enables consistent storytelling across PR, AR, digital, and field.
Market Intelligence
• Monitor market perception data and analyst reports to track whether the security narrative is landing.
• Track competitor claims and industry shifts to keep AWS's security-of-the-cloud positioning sharp and credible.
About the team
The Cross Category Marketing team sites on the AWS Product Marketing Team and owns the narratives for AWS's most important priorities. We develop the messaging and storytelling that sits above any single product or category — connecting the dots across the portfolio so customers understand not just what AWS offers, but why it matters and how it all fits together. We bring that messaging to life through campaigns, events, field enablement, and moments in close collaboration with demand generation, analyst relations, events, and the broader product marketing organization.
We are also an incubator. We pilot new approaches to storytelling, develop best practices for AI-enabled marketing, and build mechanisms that help the broader PMM organization operate more effectively.
Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- Experience building, executing and scaling cross-functional marketing programs
- Experience in product marketing, brand strategy, or portfolio marketing for technology companies
- Experience developing positioning and messaging for complex, multi-product portfolios
- Strong writing and editorial skills with demonstrated ability to distill complexity into clarity
- Experience marketing cloud security, identity, or threat detection solutions.
- Familiarity with the enterprise security buying process and the CISO-led decision cycle.
- Analyst relations experience: briefings, magic quadrant evaluations, and category positioning.
- Background in or exposure to security practitioner environments (SOC, IR, GRC, DevSecOps).
- Comfort working with perception data and translating market research into a messaging agenda.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, SANTA CLARA - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, MA, Boston - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
Your work will include developing executive messaging frameworks, keynote storylines, analyst-facing narratives, white papers, and customer-ready content that connect AWS's security culture, engineering principles, AI infrastructure protections, and security services into a clear competitive advantage. You would partner across security engineering, compliance, product teams, product marketing, analyst relations, and field enablement to keep the story grounded in real differentiation, while tracking competitor claims and industry shifts to ensure AWS's security positioning remains sharp, credible, and compelling at every customer touchpoint.
Key job responsibilities
Messaging & Positioning
• Own the core messaging architecture for AWS as an Enterprise Security company
• Develop positioning for multiple buyer personas: CISOs, security operations leaders, security engineers, and functional executives.
• Lead messaging for agentic-era security, including agent and workflow identity, detection and response at machine speed, and protection against AI-specific attack surfaces, framing AWS as the company defining the frameworks others don't yet have.
Storytelling & Content
• Write high-impact content: executive narratives, white papers, blog posts, customer stories, and launch messaging.
• Turn technical capabilities into business narratives that resonate with security buyers who think in terms of risk, compliance, and operational continuity.
• Partner with PR and thought leadership teams to develop a consistent AWS Security voice across external channels.
Field & Marketing Enablement
• Produce messaging guides, competitive positioning briefs, and objection-handling frameworks for field teams.
• Support analyst relations (Gartner, Forrester, IDC) with sharp positioning and briefing content that moves AWS in key evaluations.
• Build and maintain a library of messaging assets that enables consistent storytelling across PR, AR, digital, and field.
Market Intelligence
• Monitor market perception data and analyst reports to track whether the security narrative is landing.
• Track competitor claims and industry shifts to keep AWS's security-of-the-cloud positioning sharp and credible.
About the team
The Cross Category Marketing team sites on the AWS Product Marketing Team and owns the narratives for AWS's most important priorities. We develop the messaging and storytelling that sits above any single product or category — connecting the dots across the portfolio so customers understand not just what AWS offers, but why it matters and how it all fits together. We bring that messaging to life through campaigns, events, field enablement, and moments in close collaboration with demand generation, analyst relations, events, and the broader product marketing organization.
We are also an incubator. We pilot new approaches to storytelling, develop best practices for AI-enabled marketing, and build mechanisms that help the broader PMM organization operate more effectively.
Diverse Experiences AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS? Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth We're continuously raising our performance bar as we strive to become Earth's Best Employer. That's why you'll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
- 6+ years of professional non-internship marketing experience- Experience building, executing and scaling cross-functional marketing programs
- Experience in product marketing, brand strategy, or portfolio marketing for technology companies
- Experience developing positioning and messaging for complex, multi-product portfolios
- Strong writing and editorial skills with demonstrated ability to distill complexity into clarity
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience marketing cloud security, identity, or threat detection solutions.
- Familiarity with the enterprise security buying process and the CISO-led decision cycle.
- Analyst relations experience: briefings, magic quadrant evaluations, and category positioning.
- Background in or exposure to security practitioner environments (SOC, IR, GRC, DevSecOps).
- Comfort working with perception data and translating market research into a messaging agenda.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, SANTA CLARA - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, MA, Boston - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
About the company
amazon
Large Enterprise
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.