Product Marketing Manager (Senior)

About the role

[We are ProtoPie]

Studio XID는 "디지털 제품의 인터렉션을 쉽고 효과적으로 전달한다"라는 목표를 가지고 ProtoPie(프로토파이) 및 관련 서비스를 제작하고 있습니다.

ProtoPie는 디자이너가 접근하기 쉬운 개념 모델을 가지고 있어 코딩 없이도 빠르고 정교한 프로토타입을 만들 수 있습니다. 디자이너의 아이디어를 실제로 만들어주고, 보다 효율적인 커뮤니케이션을 가능하게 하는 비전을 가진 제품 입니다. 2022년 Design Tools Survey에서 Advanced Prototyping 부문 1위로 선정되었습니다.

Google, Meta, Microsoft, BMW, Daimler, Line, Toss, Kakao, Amazon 등 전 세계 130여개 국가의 디자이너들이 실무에서 ProtoPie를 사용하고 있습니다.

What you'll do

[About the role]
We're looking for a Product Marketing Manager (Senior) to own product positioning, launch orchestration, sales enablement, and content strategy across our Enterprise and Self-Serve motions. You'll report to the Head of Growth and work closely with Product, Demand Generation Marketing, and Sales.

This is a high-impact role in a lean team at a strategic inflection point. AI-native design tools are reshaping the prototyping category, and ProtoPie's response — sharper Enterprise focus, differentiated positioning, and a stronger multi-product portfolio — depends on the person in this seat. You won't just write positioning docs. You'll ship launches, arm the Sales teams, and shape how the market understands ProtoPie.

[Responsibilities]

Product Marketing & Launch Orchestration

Own product positioning and messaging for ProtoPie's expanding product portfolio, spanning both core and new product lines
Lead end-to-end GTM for product launches — narrative, launch assets, internal enablement, external communications, and post-launch performance review
Refine and evolve ProtoPie's category positioning against AI-native design tools, translating strategy into messaging the market and Sales team can use
Develop ICP-specific value propositions across our target Enterprise verticals and use case clusters
Own competitive intelligence — track competitor moves, maintain battlecards, and update Sales positioning as the market shifts
Sales Enablement
Own the Sales enablement content system — pitch decks, one-pagers, competitive battlecards, objection handling, and ROI narratives
Partner with BDM and ECS teams on account-specific messaging, particularly for strategic accounts
Run recurring Sales enablement sessions and measure Sales adoption and win-rate impact of enablement assets
Content Strategy
Own the content strategy across our dual-funnel architecture — vertical-targeted content for Enterprise and persona-based content for Self-Serve
Manage the editorial calendar and content production pipeline, coordinating internal SMEs, freelance writers, and (as needed) external agencies
Partner with the Marketing Managers, internal subject matter experts, and (as needed) external agencies on the content-to-campaign handoff — you build the narrative, they produce and distribute it
Own the webinar program strategy — topic selection, ICP alignment, format decisions, and post-webinar repurposing
Cross-Functional
Collaborate with regional marketing colleagues in Korea, China, and Japan on localized launch execution and messaging adaptation
Work directly with the Head of Growth on strategic messaging pivots and executive-facing narratives

*Please note that the official job title will be Marketing Manager

Requirements

[Qualifications]

Must

6+ years of B2B SaaS marketing experience, including at least 2 years in a product marketing role
Proven track record of orchestrating product launches — you have shipped launches that drove measurable pipeline or expansion, not just launch decks
Strong positioning and messaging craft — you can point to work where you repositioned a product against a shifting or crowded category
Hands-on Sales enablement experience — you have built assets Sales actually uses, and you can show how you measured that
Comfortable operating in Enterprise motions and translating strategy into concrete assets across funnels
Strong writing craft in English — you can produce launch narratives, positioning docs, and enablement content directly
Professional working proficiency in Korean

Preferred qualifications

Plus

Experience marketing to designers, developers, or product teams
Experience repositioning a product against AI-native or category-disrupting competitors
Experience in a global SaaS company
Familiarity with ICP-based segmentation frameworks
Team lead or mentoring experience
Experience with data visualization/analytics tools (Amplitude, Google Analytics, Lightdash)

Benefits

1. Welcome Awards
For new joiners, we support KRW 1,000,000 for buying personal peripherals and items for better work efficiency.
• Desk, Chair, Tablet PC, Mobile, Smartwatch, etc.

2. Education Benefits
• We believe that members’ growth and happiness lead to the team’s growth. We support members in buying books and taking classes they want: language, instrument, anything you want to learn.

3. Healthcare Benefits
• We understand that our people can bring their best selves to work when they and their families are taken care of.
- Medical check-ups, Gym, Physical activities, Vision care, Medical treatment(pets included)

4. Internet & Communication Benefits
• We support internet and mobile expenses to enrich our working environment.

5. Congratulations & Condolences
• We support members’ life events both in joy and in sorrow.


[ How We Work ]

Team ProtoPie Works with 5 Company Values

1. Autonomy & Responsibility
• We respect everyone’s autonomy while taking responsibility for freedom and for judgment between right and wrong for the company.

2. Communication & Trust
• We share information, communicate transparently, and build trust with our colleagues and customers.

3. Integrity
• We draw a line between personal and professional lives and work with high moral standards.

4. Global Citizenship
• We respect each cultural trait and always consider the global market in work.

5. Team Player
• We collaborate with colleagues, help others actively, and respect others' professionalism and authority.


[ Working Arrangement ]

• 10 AM to 7 PM KST
• Full-time position (during the first 3 months—the probation period, the employee will receive 100% of their salary).
• Our office: Gangnam, Seoul, South Korea

Hiring process

[Hiring Process]
• 서류 전형 ＞ 1st Interview (대면인터뷰) ＞ 2nd Interview (대면인터뷰) ＞ Reference check (Specter) ＞ 입사
• 지원시 직무와 무관한 신체적 조건, 혼인여부, 가족관계, 출신지역 등의 개인정보는 이력서에서 제외해주시기 바랍니다.
• 지원일로부터 14일내 서류전형에 대한 결과를 안내드립니다.
• 채용 포지션에 따라 인터뷰 전형은 일부 변동이 있을 수 있습니다.
• 레주메 및 포트폴리오에 허위사실이 있을 경우, 합격이 취소됩니다.