Role at a glance
- Salary
- Not Disclosed
- Location
- 강남파이낸스센터), Seoul, South Korea
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- 10+ years
Spotted an issue?
We’ll check it against the original posting.
Qualifications
Required
- 10+ years of marketing experience, with a strong record of building consumer brands and driving product growth in Korea.
- Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English.
- Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.
- Strong strategic judgment paired with a hands-on operating style; comfortable prioritizing and delivering in a fast-paced, rapidly evolving environment.
- A strong network of local agencies, creators, platforms, creatives, and production partners, with experience raising the quality bar for external work.
- Excellent communicator and collaborator, able to influence senior cross-functional leaders and represent a clear local point of view.
About the role
Original posting provided by 오픈에이아이(OpenAI)
About the role
OpenAI is an AI research and deployment company. Our mission is to ensure that artificial general intelligence benefits all of humanity. We push the boundaries of AI capabilities while working to deploy them safely and responsibly through our products. We are seeking an experienced Korea Consumer Marketing Lead to set the strategy and lead execution for one of OpenAI's most important and dynamic consumer markets.
What you'll do
• Set and execute Korea's consumer marketing strategy, grounded in priority audiences, local insight, a clear role for ChatGPT, and measurable business outcomes.
• Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy.
• Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments.
• Lead local agencies, creators, platforms, and production partners to deliver culturally relevant, high-quality work across paid, owned, and earned channels.
• Partner closely with Product Marketing, Growth, Social, Comms, Partnerships, Global Affairs, Legal, Insights, regional leadership, and Korea GTM to deliver coordinated programs.
• Represent the voice of Korean consumers internally, ensuring local nuance and market evidence shape strategy, creative, product positioning, and execution.
Requirements
• 10+ years of marketing experience, with a strong record of building consumer brands and driving product growth in Korea.
• Deep understanding of Korean culture, consumer behavior, media, creators, platforms, and marketing dynamics; fluency in Korean and English.
• Proven ability to build and execute integrated plans across brand, product, digital, social, creator/influencer, partnership, and experiential channels.
• Strong strategic judgment paired with a hands-on operating style; comfortable prioritizing and delivering in a fast-paced, rapidly evolving environment.
• A strong network of local agencies, creators, platforms, creatives, and production partners, with experience raising the quality bar for external work.
• Excellent communicator and collaborator, able to influence senior cross-functional leaders and represent a clear local point of view.
Benefits
자세한 사항은 홈페이지 참조
About the company
오픈에이아이(OpenAI)
인류에게 유익한 방향의 범용 인공지능(AGI) 연구와 대규모 언어 모델 개발에 주력하는 세계적인 AI 연구 및 서비스 기업입니다. ChatGPT를 통해 복잡한 정보 처리를 돕고 인간의 생산성을 보조하는 혁신적 모델을 선보이며, 인공지능 기술이 일상의 실질적인 도구로 자리 잡는 시대를 개척하고 있습니다.