Role at a glance
- Job function
-
Marketing & Communications Other
- Salary
- Not Disclosed
- Location
- Mumbai Maharashtra India
- Work arrangement
- Hybrid
- Employment
- Full-time
- Experience
- 6-10 years of experience in Marketing and retail bank/financial services industry experience.
- Education
- Bachelor’s/University degree, Master’s degree preferred
Spotted an issue?
We’ll check it against the original posting.
Role Summary
The Program Management Lead Analyst supports marketing program management for campaigns and initiatives in a retail banking and financial services environment. The role coordinates campaign execution, testing, analytics, reviews, risk management, and vendor-related processes to support customer acquisition and engagement.
What You'll Do
- Partner with internal teams to design and execute marketing campaigns that meet business goals.
- Implement test strategies, develop campaign schedules, conduct business-as-usual auditing, and identify and mitigate potential issues.
- Collaborate with business partners to execute campaigns and initiatives that drive acquisitions growth and greater customer engagement.
- Make decisions and recommendations based on analytics and manage issues to resolution.
- Assist with monthly budget reconciliation and marketing invoice processing.
- Manage internal legal and creative reviews and approvals for marketing campaigns.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Attention to detail; advanced project management skills; good communication and problem-solving skills; organizational skills; ability to manage multiple tasks/projects at once; creative problem solving; sense of ownership; presentation skills; ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Required
- 6-10 years of experience in Marketing and retail bank/financial services industry experience
- Attention to detail
- Advanced project management skills
- Good communication and problem-solving skills
- Organizational skills and ability to manage multiple tasks/projects at once
- Creative problem solving and sense of ownership
- Solid communication, presentation and project management skills
- Ability to work well under tight deadlines in a fast-paced and team-oriented environment
Preferred
- Master’s degree
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Responsibilities:
- Partners with internal teams to ensure marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
- Collaborate with business partners to execute campaigns/initiatives that drive acquisitions growth and greater customer engagement.
- Make decisions and recommendations based on analytics.
- Identify and manage issues to resolution.
- Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
- Manage internal legal and creative reviews and approvals for marketing campaigns.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 6-10 years of experience in Marketing and retail bank/financial services industry experience.
- Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
- Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
- Creative problem solving and sense of ownership.
- Solid communication, presentation and project management skills.
- Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
Education:
- Bachelor’s/University degree, Master’s degree preferred
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
------------------------------------------------------
Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Program Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
About the company
Citi
Large Enterprise
Citi is a global financial services corporation that offers a wide range of financial products and services, including consumer banking, credit, investment banking, and wealth management. With a presence in nearly 100 countries, Citi serves millions of customers, from individuals and small businesses to large corporations and governments. The company is dedicated to innovation and sustainability, actively working to support economic growth while addressing environmental and social challenges. Citi’s commitment to providing exceptional service and fostering diverse talent makes it a prominent choice for students aspiring to build a career in finance and banking.