Sr. Product Marketing Manager, Selling Partner Communities

We are looking for a Product Marketing Manager to own the end-to-end marketing strategy for the most impactful product launches across the seller business. This role sits at the intersection of seller success, seller experience, and business growth — serving as the bridge between product/program development and the sellers who power Amazon's store.

You will define and execute marketing strategies that drive seller adoption and satisfaction, fostering the success of our selling partners. You will influence the seller experience across our most impactful products and develop go-to-market (GTM) frameworks that support sellers through their journey. You will operate with limited guidance on complex, ambiguous problems, influencing senior stakeholders and cross-functional partners to deliver measurable impact on key business metrics including adoption, traffic, conversion, and seller satisfaction.

This is a high-visibility role with direct impact on millions of sellers, many of which are small to medium-sized businesses. Independent sellers now account for more than 60% of all sales in Amazon’s store. The ideal candidate thinks both strategically and tactically — able to zoom out to see the big picture while maintaining sharp attention to critical details. You possess a passion for communications or marketing and the ability to manage and execute complex projects involving multiple stakeholders. You are comfortable diving into data, distilling insights, improving and simplifying cross-functional processes, and holding internal teams accountable to process improvements.

Key job responsibilities
Product marketing ownership. Act as the single point of contact for marketing on emerging SPX programs. Own the marketing strategy end-to-end with the product and technology teams, from roadmap input through launch and into adoption.

Go-to-market and adoption strategy. Own GTM strategy for your portfolio — positioning, targeting, segmentation, launch planning, and post-launch adoption campaigns. Build value propositions tailored to seller cohorts, and build GTM frameworks that hold up across launches rather than being rebuilt each time.

Seller messaging and content strategy. Own at-scale seller messaging for your launches. Define content strategy across formats — written, video, interactive tools, in-product — and run a test-and-learn approach to channel mix and creative.

Channel partnership and prioritization. Translate strategy into channel briefs for the shared channel marketing team and prioritize your asks against the team's intake framework. Make explicit trade-off calls on what does and does not get marketing support.

Seller insights and measurement. Use seller research, feedback, and sentiment data to ground positioning and messaging decisions. Define the success metrics for each launch up front, report against them, and feed what you learn back into the product roadmap.


About the team
Our team is dedicated to supporting new team members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We are deeply invested in your career growth and strive to assign opportunities based on what will help each team member develop into a better-rounded Amazonian.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Demonstrated experience leveraging generative AI tools to enhance workflow efficiency and productivity, with the ability to craft effective prompts and critically evaluate AI-generated outputs in a professional setting
- Experience identifying opportunities to integrate AI solutions into products and services to drive business value

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, San Diego - 142,800.00 - 193,200.00 USD annually
USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually
USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually