Technical Product Marketing Manager, Application Networking, Application Networking

Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value? At AWS, we're seeking a Technical Product Marketing Manager who can shape the future of application networking.

As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio. In this role, you'll work backwards from customer needs to influence product strategy across the AWS Networking portfolio.

We're looking for a unique blend of technologist and business strategist — someone who can dive deep into technical data architecture while crafting product value propositions that resonate with customers. You will be driving launch activities, creating compelling content to help customers understand the use cases and value propositions, and building the right marketing programs to drive awareness, customer engagement, service adoption, and retention. You will also work with the engineering teams to shape the product vision and prioritize features. You will get to work on this strategic and rapidly growing business and have a big impact every day.
If you thrive at the intersection of technology and business strategy and want to impact how organizations around the world build, connect, and scale their applications across distributed networks, this role is for you.

Key job responsibilities
- Partner with product management and GTM teams to develop product positioning and messaging.
- Create and own positioning and messaging that clearly articulates value propositions to customers.
- Analyze and synthesize market data from multiple sources (including direct customer feedback) to identify product opportunities and shape product strategy.
- Lead product launch strategies and associated plans, including naming, target audience definition, and marketing channels.
- Develop technical content including presentations, demonstrations, and reference architectures that educate customers on AWS Application Networking.
- Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions.
- Drive field enablement strategies to support product launches, campaigns, and customer success.
- Align with technical and business leaders on primary Networking use cases for their specific ideal customer profiles and define best practice architectures.

About the team
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Basic Qualifications

- Experience in content writing
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- 5+ years of marketing experience

Preferred Qualifications

- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Clara - 130,500.00 - 176,000.00 USD annually
USA, WA, Seattle - 118,600.00 - 160,000.00 USD annually