Apple TV Social Lead, Titles

Summary

As a part of the broader Apple TV Marketing Organization, our team’s purpose is to build big word of mouth, conversation, fandoms, and love for our brand, titles, sports, and talent.

This role owns social strategy and social creative development for Apple TV original programming titles across series and films. You are embedded in cross-functional title teams as the social authority, responsible for developing and driving campaigns that build deep fandoms, earn cultural conversation, and deliver real business impact.

Description

You are an extraordinary leader who is highly plugged into the internet and popular culture. You keep your finger on the pulse of conversation across entertainment, pop culture, and brands. You know what it means to listen, participate, and spark thoughtful discussions with fans. You are a storyteller and creative with a cutting edge understanding of internet culture, memes, and zeitgeist content who can also demonstrate real ROI.

You are a driven, proactive self-starter who executes and elevates work. This role builds upon briefs, evolves ideas, and takes full strategic and creative ownership of campaigns from concept through completion. You balance conviction with humility, aren't afraid to lead or follow, and bring a team-first mindset to everything you do.

Responsibilities

Own social strategy and creative for drama and world-building series campaigns, developing audience-first frameworks inclusive of target audience definition, social creative direction, and owned, earned, and paid distribution opportunities
Independently own and lead campaigns through all phases, from brief through execution, bringing strategic and creative ownership at every stage
Take smart risks and own the hard calls needed to push high-impact work forward
Drive the launch of key marketing assets across social, ensuring every moment lands with intention and creative excellence
Develop, concept, adapt, and lead content capture to drive word of mouth and deepen fan connection to Apple TV programming
Responsible for the full suite of content supporting each title across the totality of the planned social ecosystem, for the full duration of each campaign
Innovate down to the details: finding novel, inventive, and thoughtful approaches at every level of execution, from platform strategy to individual asset
Implement complex, highly creative social initiatives that require comprehensive analysis and a clear recommendation on the best course of action
Use internal and external social analytics to continuously inform strategy and iterate on creativity and innovation
Develop and report against clear KPIs and success metrics that connect social activity to business goals
Monitor platform evolution, competitor activity, and cultural conversation, proactively presenting a point of view on optimization and opportunities before being asked
See around corners: anticipating issues and bringing solutions proactively without being asked
Serve as the social authority within cross-functional title teams, bringing a sharp, informed social perspective to planning and creative decisions
Manage social campaign and creative strategy across internal and external creative partners and agencies, guiding, evaluating, and redirecting work with clarity
Work with marketing teams across the business to educate, integrate, and embed social thinking across all marketing efforts
Expert communication skills, pitching and building work with conviction and confidence, and humility through cross-functional alignment
Partner with central Apple teams to ensure alignment with company-wide best practices and policies
Network with senior internal and external peers across Apple, talent, EPs, and filmmakers, bringing people together and building relationships that fuel better work
Embody and reinforce Apple's values and a "yes, and..." collaborative mindset in all work and interactions
Foster strong, productive peer relationships and actively contribute to a positive, ambitious team culture
Contribute to a culture of feedback, seeking input on your own performance and proactively sharing feedback with others with positive intent
Demonstrate a team-first mindset, prioritizing business goals and collective success over personal recognition
Ensure brand consistency in marketing, messaging, and creative across all internal and external partners

Minimum Qualifications

7+ years of experience in social media, entertainment, or big consumer brand marketing, with a strong track record of developing and driving world-class campaigns with big impact across reach, engagement, and cultural conversation
Fluent in social media best practices. You know what content, creative, and formats work across platforms, have experience in multi-channel distribution, and proactively develop a point of view on platform evolution and optimization
Strong command of social analytics and publishing tools. You use data and intuition together to make smart content decisions and iterate toward creative and strategic excellence

Preferred Qualifications

A storyteller and creative with a cutting edge understanding of internet culture, meme ecosystems, and zeitgeist content, and the ability to connect that instinct to real ROI
Clear, effective communicator and strong creative collaborator. You pitch with conviction and clarity, read the room, balance confidence with humility, and bring peers and stakeholders along on the journey
Highly driven self-starter with an excellent sense of prioritization and the ability to move large amounts of work forward in a fast-paced, fluid environment
Experience working directly with talent, creators, EPs, and filmmakers. You bring the right creative energy and the right level of professionalism and discretion to those relationships
Adept at taking accountability without having direct control and using influence without authority
Cross-functionally excellent. You build strong, trusted relationships and work effectively across a highly matrixed marketing organization
Demonstrates learning agility and embraces change, evolving alongside the organization and the platforms
Thrives in ambiguity with competing demands and high-stakes deadlines, always with an obsessive focus on the audience experience

Pay & Benefits — Culver City, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $142,600 and $215,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.