Content SEO Program Manager - Cupertino

Summary

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.

Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.

As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms — traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

Description

We're seeking an SEO Program Manager to lead content optimization strategy across Apple's digital ecosystem. You'll run search-led programs from start to finish, from keyword research and content architecture through AI platform optimization. You'll work closely with the Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.

- Own and deliver content optimization roadmaps for multiple product lines, and create frameworks for solving complex, cross-functional challenges
- Build data-driven content strategies that connect user intent, search demand, and business objectives across Apple's digital properties
- Lead on-page optimization programs covering metadata strategy, content structure, internal linking, and semantic optimization
- Work with cross-functional teams to build SEO into product launches, campaigns, and content initiatives at scale

Responsibilities

Lead end-to-end program management of SEO-led content initiatives with significant scope and cross-functional dependencies
Carry out large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity)
Build strategies to optimize content for AI-powered search, including entity and semantic optimization
Produce content briefs, guidelines, and documentation that help cross-functional teams create search-friendly content at scale
Track, analyze, and report on content performance using search analytics and user behavior data, and turn insights into prioritized recommendations
Train and mentor team members on content SEO best practices and emerging AI optimization strategies

Minimum Qualifications

8+ years of hands-on SEO experience with a clear focus on content optimization
Has independently owned an SEO content roadmap covering multiple product lines or business segments at the same time
Has carried out and delivered large-scale keyword research projects that directly shaped content production or site architecture decisions
Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above)

Preferred Qualifications

Has published or shipped content built specifically for AI-powered search surfaces
Experience managing SEO across multiple markets, locales, or languages for a product or brand with a global web presence
Experience embedded in a product launch or campaign team, with SEO built in from brief to publish
Proficiency with SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Pay & Benefits — Cupertino, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.