Role at a glance
- Salary
- $170.8K – $200.9K/yr
- Location
- Remote - US Remote - US - Zone 1 (Job Requisitions Only)
- Work arrangement
- Remote
- Employment
- Full-time
- Experience
- 8+ years of product marketing, growth marketing, or product management experience
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Role Summary
The Senior Product Marketing Manager will own go-to-market strategy for Coinbase trading products in the retail app, including spot, perpetual futures, options, and margin. The role connects trading product and marketing teams to drive trading volume and instrument adoption through positioning, launches, and growth programs.
What You'll Do
- Own the end-to-end trading product marketing strategy and develop customer-first positioning and messaging.
- Lead go-to-market for new trading instrument launches, including audience strategy, value proposition development, channel planning,...
- Partner with CRM and growth teams on awareness campaigns, product launches, and win-back programs.
- Develop engagement programs such as trading competitions, incentives, and event-driven campaigns.
- Build customer understanding across trader segments and provide product feedback.
- Define success metrics, monitor performance, run experiments, and deliver recommendations to product and marketing leadership.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app; hands-on experience marketing trading, investing, or derivatives products; experience owning product launches and growth strategy end-to-end; advanced quantitative and analytical skills; experience running large-scale growth programs, engagement campaigns, or win-back initiatives; responsible use of generative AI with human oversight.
Required
- 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app
- Demonstrated track record of driving measurable trading or financial product adoption
- Hands-on experience marketing trading, investing, or derivatives products
- Deep familiarity with active trader behavior and motivations
- Ability to own product launches and growth strategy end-to-end
- Advanced quantitative and analytical skills
- Experience defining success metrics, running experiments, and using data to inform campaign and product decisions
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
As a Senior Product Marketing Manager on the Product Marketing team within the Consumer & Business group, you'll own the go-to-market strategy for trading products in the Coinbase retail app. This team defines the narrative that Coinbase is the best place to trade across asset classes, from spot to perpetual futures and options. You'll be the connective tissue between the trading product team and marketing, driving trading volume growth through product launches, sharp positioning, and creative growth programs that turn awareness into action.
What you'll do:
- Own the end-to-end trading PMM strategy, translating a complex product suite (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
- Lead go-to-market for new trading instrument launches on the retail app, including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
- Drive trading volume growth across the full funnel, partnering with CRM and growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
- Conceive and execute novel engagement programs (trading competitions, incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
- Build deep customer understanding across trader segments, from first-time derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
- Define success metrics tied to trading volume and instrument adoption, monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.
Required Skills and Experience:
- 8+ years of product marketing, growth marketing, or product management experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
- Hands-on experience marketing trading, investing, or derivatives products at companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- Proven ability to own both product launches and growth strategy end-to-end, from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills with demonstrated experience defining success metrics, running experiments, and using data to inform campaign and product decisions.
- Experience running large-scale growth programs, engagement campaigns, or win-back initiatives that drove measurable volume or retention outcomes.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P77656
#LI-remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
About the company
Coinbase
Large Enterprise
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.