Role at a glance
- Job function
-
Marketing & Communications Brand Marketing
- Salary
- Not Disclosed
- Location
- Remote - United States Remote - United States
- Work arrangement
- Remote
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Role Summary
The senior strategist connects Coinbase’s brand strategy with product and the customer experience, helping ensure the brand is reflected across go-to-market activity, products, partnerships, and customer experience. The role is part of Integrated Marketing and extends brand strategy beyond campaigns into how the company builds, launches, and presents its work.
What You'll Do
- Develop creative go-to-market strategies for product and partner initiatives and help shape the resulting work.
- Work with product marketing and partnership marketing teams to bring strategy upstream into products and partnerships.
- Help define Coinbase’s role in its partnerships.
- Shape how the brand is expressed across go-to-market activity, products, and customer experience.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Required: experience setting brand and product strategy in-house or at an agency; experience shaping go-to-market strategy and delivering a brand across an organization beyond marketing. Strong persuasive writing skills and comfort partnering with Insights to shape and design research and apply it to problems. Ability to responsibly use generative AI tools and copilots (including LibreChat, Gemini, and Glean), maintain human oversight, and apply human-in-the-loop practices to produce business-ready outputs and improve workflow efficiency, cost, and quality.
Required
- Experience setting brand and product strategy either internally at companies or at agencies
- Experience in shaping go to market strategy
- Experience in delivering a brand across an organization, not just inside the marketing org
- Strong persuasive writing skills; comfortable partnering with Insights to shape and design research and apply it to problems
- Responsible use of generative AI tools and copilots, including LibreChat, Gemini, or Glean, with human oversight and human-in-the-loop...
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
The brand team at Coinbase leads defining the vision for the Coinbase brand and how this can be best delivered in marketing and across the company. We see the brand as an Operating System that instructs and inspires all we do across the company. We are looking for a senior strategist to bring brand and product closer together, and ensures everything we do flows from and reinforces the Coinbase brand.
What you’ll do:
- You'll close the gap between what Coinbase promises and what customers experience by helping the brand shape and impact every surface, from GTM to product to CX. This role sits at the center of Integrated Marketing and owns how the brand travels beyond campaigns into the way we build, launch, and show up across the company.
- Author creative GTM strategies for product and partner initiatives, working closely with our Product Marketing and Partnership teams, and help shape the output from these briefs
- Work with product marketers and partnership marketers to drive strategy upstream into the products we deliver and the partnerships we build and our role within them
Required Skills and Experience:
- Experience setting brand and product strategy either internally at companies or at agencies
- Experience in shaping go to market strategy
- Experience in delivering a brand across an organization, not just inside the marketing org
- Strong persuasive writing skills, comfortable in partnering with Insights to shape and design research and apply it to the problems you’re solving
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
- Demonstrates the ability to responsibly use generative AI tools and copilots (e.g., LibreChat, Gemini, Glean) in daily workflows, continuously learn as tools evolve, and apply human‑in‑the‑loop practices to deliver business‑ready outputs and drive measurable improvements in efficiency, cost, and quality.
#LI-Remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
About the company
Coinbase
Large Enterprise
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.