Role at a glance
- Salary
- $207.5K – $244.1K/yr
- Location
- Remote - US Remote - US - Zone 1 (Job Requisitions Only)
- Work arrangement
- Remote
- Employment
- Full-time
- Experience
- 8+ years of product design experience
Spotted an issue?
We’ll check it against the original posting.
Role Summary
The Design Lead will own design strategy and team leadership for the Loyalty pillar within Coinbase's Financial Services & Loyalty team. The role covers Coinbase One membership, CB1 Card, and Advocacy, driving product vision, design quality, and execution across consumer product and engineering teams.
What You'll Do
- Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area.
- Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums.
- Drive 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences.
- Set and maintain a high quality bar across Loyalty surfaces through structured review processes.
- Represent Loyalty design in executive-level reviews and cross-functional leadership syncs.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users); experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization; demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences; familiarity with consumer fintech, payments, or credit card product design; utilizes generative AI responsibly, maintaining human oversight.
Required
- 8+ years of product design experience
- Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users)
- Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization
- Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences
- Familiarity with consumer fintech, payments, or credit card product design
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in...
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. As a Design Lead on the Financial Services & Loyalty team within the Consumer & Business group, you'll own design strategy and team leadership for the Loyalty pillar, including Coinbase One (CB1) membership, CB1 Card, and Advocacy. You'll drive the vision, quality bar, and execution for our most impactful consumer products!
- Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area, spanning multiple product and engineering pods
- Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums
- Drive 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences
- Set and maintain a high quality bar across all Loyalty surfaces through structured review processes (design crits, DRRs, workbench sessions)
- Represent Loyalty design in exec-level reviews and cross-functional leadership syncs
Required Skills and Experience:
- 8+ years of product design experience
- Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users)
- Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization
- Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences
- Familiarity with consumer fintech, payments, or credit card product design
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
About the company
Coinbase
Large Enterprise
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.