Role at a glance
- Salary
- $170.8K – $200.9K/yr
- Location
- Remote - US Remote - US - Zone 1 (Job Requisitions Only)
- Work arrangement
- Remote
- Employment
- Full-time
- Experience
- 6+ years in product marketing or GTM roles
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Role Summary
The Senior Product Marketing Manager will own enterprise and B2B product marketing for Base, focused on financial markets. The role develops go-to-market strategy and launches for institutional use cases including trading, lending, and tokenization, while building proof and measurement systems to support enterprise adoption.
What You'll Do
- Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy.
- Build a repeatable enterprise proof engine with case studies, sales-enablement collateral, solution briefs, and video content.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance.
- Drive competitive and market intelligence for enterprise crypto and bring the enterprise customer voice into the product roadmap.
- Define and report metrics including pipeline influence, partner amplification, launch performance, and adoption.
- Shape the working model for Base's enterprise marketing function and mentor junior PMMs.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes; end-to-end GTM and launch experience for technical financial products; fluency with onchain trading, lending, and tokenization; cross-functional leadership in 0-to-1 environments; experience marketing to financial institutions in regulated environments or building/scaling a sales-enablement engine; responsible use of generative AI with human oversight.
Required
- 6+ years in product marketing or GTM roles
- Demonstrated B2B/enterprise outcomes
- Track record of owning end-to-end GTM and launches for technical financial products
- Fluency with how onchain trading, lending, and tokenization work
- Ability to partner with Product and Engineering on roadmap decisions
- Proven cross-functional leadership in 0-to-1 environments
- Experience marketing to financial institutions in regulated environments or building/scaling a sales-enablement engine
- Utilizes generative AI responsibly, maintaining human oversight
Preferred
- Ideally in crypto and/or financial markets
- Experience with MiCA, AML/CFT
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
We're hiring a Senior Product Marketing Manager to own enterprise and B2B product marketing for Base, focused on financial markets. The Base Marketing team drives adoption of Base as the default chain for enterprises building onchain. You'll set the go-to-market strategy for institutional use cases, build the proof engine that turns enterprise wins into pipeline, and lead the launches that position Base as the infrastructure layer for onchain trading, lending, and tokenization.
What you'll do:
- Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization).
- Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles.
- Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers.
- Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap.
- Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them.
- Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.
Required Skills and Experience:
- 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets.
- Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results.
- Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions.
- Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution.
- Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
About the company
Coinbase
Large Enterprise
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.