Role at a glance
- Salary
- $140.1K – $164.8K/yr
- Location
- Remote - US Remote - US - Zone 1 (Job Requisitions Only)
- Work arrangement
- Remote
- Employment
- Full-time
- Experience
- 5+ years in product marketing, product strategy, or institutional GTM
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Role Summary
The Product Marketing team within Coinbase’s Institutional group owns how complex institutional products are presented to clients globally. This role focuses on Prime and Markets products spanning spot, derivatives, cross-margin, liquidity, and execution workflows, translating technical capabilities into positioning, enablement, and go-to-market strategies that support client adoption.
What You'll Do
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access.
- Lead go-to-market execution for major Prime and Markets launches, including product readiness, sales enablement, client communications,...
- Build enablement materials such as talk tracks, FAQs, battlecards, demos, and client-ready narratives.
- Partner with Sales, STPs, and Coverage to translate technical capabilities into institutional-grade clarity.
- Drive clarity around what is live, what is next, and what action clients should take across regions with varying regulatory constraints.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives, or market infrastructure. Proven experience building GTM strategies and positioning for technically complex products, partnering cross-functionally on launches and enablement, and discussing risk, margining, execution workflows, and capital efficiency with institutional markets participants. Utilizes generative AI responsibly with human oversight.
Required
- 5+ years in product marketing, product strategy, or institutional GTM
- Direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure
- Experience building GTM strategies and positioning for technically complex products
- Ability to simplify liquidity, capital efficiency, and market structure into clear narratives for sophisticated trading firms
- Experience partnering with Product, Sales, Legal, and Comms to deliver launches and enablement
- Fluency in institutional markets, including risk, margining, execution workflows, and capital efficiency
- Responsible use of generative AI with human oversight
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Ready to do the most impactful work of your career? At Coinbase, we are uncompromising on our mission to increase economic freedom. The bar is high, the environment is intense, and we like it that way. This isn't a place for complacency, it’s a place to be pushed past your perceived limits. If you're ready to build the future of finance alongside people who refuse to settle for "good enough," you belong here. Coinbase is a remote-first, but not remote-only company. Expect to get together quarterly for intense in-person working sessions called “surges.” learn more about working at Coinbase.
You'll join the Product Marketing team within the Institutional group and own how Coinbase's most complex institutional products show up to clients globally. You'll be the PMM behind spot, derivatives, cross-margin, liquidity, and execution workflows used by hundreds of hedge funds, asset managers, and market makers. Partnering closely with Product, Markets, Sales, Legal, and Comms, you'll translate deeply technical capabilities into clear positioning, sharp enablement, and GTM strategies that drive measurable client adoption.
What you'll do:
- Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access, pressure-testing narratives with Sales, Product, Legal, and clients to ensure credibility at institutional scale.
- Lead GTM execution for major Prime and Markets launches, including product readiness, sales enablement, client communications, sequencing, and events.
- Build high-signal enablement materials - talk tracks, FAQs, battlecards, demos, and client-ready narratives - that reduce complexity for the field and reflect real objections, deals, and buying behavior.
- Partner with Sales, STPs, and Coverage to translate complex technical capabilities into institutional-grade clarity, and contribute market-backed insight that informs product roadmap conversations.
- Drive clarity around what's live, what's next, and what action clients should take across regions with varying regulatory constraints.
Required Skills and Experience:
- 5+ years in product marketing, product strategy, or institutional GTM, with direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure.
- Proven track record building GTM strategies and positioning for technically complex products, with the ability to simplify systems like liquidity, capital efficiency, and market structure into clear, compelling narratives for sophisticated trading firms.
- Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms to deliver launches and enablement that drive measurable client adoption.
- Fluency in the language of institutional markets - comfortable discussing risk, margining, execution workflows, and capital efficiency with hedge funds and market makers.
- Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.
Job #: P75800
#LI-Remote
Pay Transparency Notice: Base salary varies by location (see range below). Total compensation may also include equity and bonus eligibility, and benefits (medical, dental, vision, 401(k)).
- Application Limit: Candidates may submit a maximum of 3 applications within a 6-month period.
- Equal Opportunity Employer: Coinbase is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories will be considered consistent with applicable federal, state, and local laws.
- US Applicants: View Employee Rights, Know Your Rights, and E-Verify Notice of Participation.
- Accommodations: If you are an individual with a disability who needs a reasonable accommodation, email us your request and contact info at accommodations[at]coinbase.com. Need screen reading technology? Click here to download a free compatible screen reader and view the tutorial.
- Data Privacy & Arbitration: By submitting your application, you agree to our Candidate Privacy Notice. US applicants: By submitting your application, you agree to Arbitration of Disputes.
About the company
Coinbase
Large Enterprise
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.
Coinbase is a leading cryptocurrency exchange platform that enables users to buy, sell, and manage digital currencies such as Bitcoin, Ethereum, and many others. Founded in 2012, the company is headquartered in San Francisco and has grown to serve millions of users globally, providing a secure and user-friendly experience for both novice and experienced traders. Coinbase aims to create an open financial system for the world, advocating for the adoption of digital currencies while ensuring compliance with regulatory standards in various markets. Through its innovative products and services, Coinbase seeks to empower individuals and institutions to transact in cryptocurrencies with confidence.