Role at a glance
- Salary
- $210K – $259K/yr
- Location
- Mountain View, California, United States San Francisco, California, United States
- Work arrangement
- Hybrid
- Employment
- Full-time
- Experience
- 10+ years in product marketing or market management leadership within a B2C technology company
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Role Summary
This role is part of Waymo’s Marketing team and reports to the Group Product and Growth Marketing Lead. It supports go-to-market initiatives for Waymo’s autonomous driving technology, including market launches, expansions, and capability rollouts.
What You'll Do
- Own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts.
- Partner with Product and Market Operations to support launch readiness.
- Monitor marketing health metrics in existing markets and develop targeted plans to improve performance.
- Build or integrate methods, dashboards, and AI tools to monitor marketing performance at scale.
- Translate market insights into execution by refining messaging and tactics.
- Coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
10+ years in product marketing or market management leadership within a B2C technology company, including experience bringing complex consumer products or services to market. Demonstrated ability to translate strategy into execution and develop and execute go-to-market plans across launches, expansions, and capability rollouts. Strong strategic and analytical marketing skills, including translating product capabilities, operational constraints, and market insights into positioning, messaging, and commercialization strategies.
Required
- 10+ years in product marketing or market management leadership within a B2C technology company
- Experience bringing complex consumer products or services to market
- Ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination
- Experience developing and executing go-to-market plans across market launches, expansions, and capability rollouts
- Ability to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and...
Preferred
- Experience at another ride hailing or marketplace company
- Strong executive communication skills with ability to influence senior stakeholders and external partners
- Experience with, or excitement, to test new martech and AI tools to help scale efficiently
- Experience supporting launches or campaigns across multiple markets or regions
- Ability to flex between long-term strategy development and short-term execution
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
In this hybrid role, you will report to our Group Product and Growth Marketing Lead.
You will:
- Own go-to-market plan development and execution for specific market launches, expansions, or capability rollouts, including messaging, positioning, and launch readiness within a defined scope.
- Partner with Product and Market Operations to support launch readiness, ensuring marketing plans reflect product capabilities, constraints, and timelines.
- Monitor marketing health metrics in existing markets, and partner with cross-functional teams to identify issues and develop targeted plans to improve performance. Including building or integrating the right methods, dashboards, and AI tools to do this at scale.
- Translate market insights into execution, leveraging research, campaign performance, and local signals to refine messaging and tactics.
- Coordinate with Brand, Growth, Engagement, and PR teams to ensure consistent execution of narratives and market-specific details.
You have:
- 10+ years in product marketing or market management leadership within a B2C technology company, with experience bringing complex consumer products or services to market.
- Demonstrated ability to translate strategy into execution, including messaging, campaign inputs, and launch coordination.
- Experience developing and executing go-to-market plans across market launches, expansions, and capability rollouts.
- Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies.
We prefer:
- Experience at another ride hailing or marketplace company.
- Strong executive communication skills with ability to influence senior stakeholders and external partners.
- Experience with, or excitement, to test new martech and AI tools to help scale efficiently.
- Experience supporting launches or campaigns across multiple markets or regions.
- Ability to flex between long-term strategy development and short-term execution.
Travel:
- Occasional travel to markets for research, and some travel for offsite meetings, approximately 10% of the time.
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
About the company
Waymo
Large Enterprise
Waymo is a leading autonomous driving technology company, originally a part of Google's parent company Alphabet Inc. Established in 2009, Waymo focuses on developing self-driving cars and innovative transportation solutions designed to enhance mobility and safety on the roads. By employing advanced artificial intelligence and machine learning algorithms, the company aims to revolutionize personal and shared transportation, making it more accessible and efficient. Waymo's efforts contribute significantly to the future of autonomous vehicles and the ongoing shift towards smart transportation systems.
Waymo is a leading autonomous driving technology company, originally a part of Google's parent company Alphabet Inc. Established in 2009, Waymo focuses on developing self-driving cars and innovative transportation solutions designed to enhance mobility and safety on the roads. By employing advanced artificial intelligence and machine learning algorithms, the company aims to revolutionize personal and shared transportation, making it more accessible and efficient. Waymo's efforts contribute significantly to the future of autonomous vehicles and the ongoing shift towards smart transportation systems.