Role at a glance
- Salary
- Not Disclosed
- Location
- China
- Employment
- Full-time
- Experience
- 5年以上医药市场管理经验背景
- Education
- 本科及以上学历,医科及相关学科背景者优先
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Role Summary
This North China launch lead role in Beijing for Fasenra translates central marketing brand and indication strategy into regional execution plans, targets, and KPIs. It also covers regional market activity planning, cross-functional coordination, budget and performance tracking, and regional expert engagement.
What You'll Do
- Break down central marketing brand and indication strategy into regional execution blueprints, quantified targets, and key KPIs
- Integrate product team resources to accelerate market access progress
- Develop regional market activity plans and analyze external market data to identify regional opportunities
- Coordinate cross-functional communication, product training, and the planning and follow-up of key market activities
- Prepare monthly regional market reports and manage spending while tracking monthly performance against expense progress
- Build and support a regional expert academic platform and regularly visit key experts to promote academic exchange
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Bachelor's degree or above with over 5 years of pharmaceutical market management experience.
Required
- Bachelor's degree or above (本科及以上学历)
- Over 5 years of pharmaceutical market management experience (5年以上医药市场管理经验背景)
- Endorses and practices AstraZeneca core values (认可并能践行阿斯利康核心价值观)
Preferred
- Medical or related scientific background (医科及相关学科背景)
- Experience in sales/market roles at large multinational pharmaceutical companies (在大型跨国医药公司的销售市场)
- English speaking and writing skills (英语说写能力)
- Proficiency with MS Office (熟练运用MS Office软件)
Original job description
Content provided by the employer
Original job description
Content provided by the employer
区域策略落地及资源整合
- 将中央市场部的品牌/适应症策略、关键信息与战役节奏,拆解为各区域的执行蓝图、量化目标与关键KPI
- 整合产品组资源,加速产品在市场准入方面的进展
- 加强各个区域市场活动的资源整合及协作
区域市场洞察和市场活动计划制定
- 根据中央市场部制定的市场策略以及区域业务实际情况,制定区域市场活动计划
- 分析并解读外部市场数据,挖掘和发现区域市场机会点,并向RSD和RSM提供相应的区域市场建议和意见
跨部门沟通协调
- 促进跨职能部门之间的沟通、协调,最大化组织间的效能以确保市场策略得到充分的执行
- 负责协调相关产品培训事宜
- 负责和跨部门一起规划、协调和跟进重点市场活动
区域市场业务追踪过程管理
- 完成月度区域市场汇报,并及时提交至销售总监及中央市场部。 (内容包括:市场情报,活动执行情况及后续计划,费用进展vs. 计划等)
- 管理支出以保证良好的预算管理,同时寻求提升支出效率的方法和形式
- 跟踪月度绩效表现vs.费用进展。如有明显差距,能够分析陈述具体原因
区域专家管理
- 建立/支持区域专家学术平台
- 通过主动定期拜访区域中的重要专家来推动学术交流
要求:
- 本科及以上学历,医科及相关学科背景者优先
- 5年以上医药市场管理经验背景
- 在大型跨国医药公司的销售市场优先
- 认可并能践行阿斯利康核心价值观
- 英语说写能力优先
- 熟练运用MS Office软件
Date Posted
29-10月-2026Closing Date
30-12月-2026AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills. We believe that the more inclusive we are, the better our work will be. We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.
About the company
AstraZeneca
Large Enterprise
AstraZeneca is a global biopharmaceutical company dedicated to the research, development, and commercialization of innovative medicines. Headquartered in Cambridge, UK, the company focuses on areas such as oncology, cardiovascular, renal, metabolism, and respiratory diseases, striving to deliver life-changing treatments to patients. With a strong commitment to scientific excellence and collaboration, AstraZeneca invests in cutting-edge technologies and partnerships to drive advancements in healthcare. The company is also committed to sustainability and corporate responsibility, aiming to make a positive impact on communities worldwide.