Role at a glance
- Job function
-
Marketing & Communications Content Marketing
- Salary
- $147.9K – $200.1K/yr
- Location
- Austin, Texas, United States Seattle, Washington, United States
- Work arrangement
- On-site
- Experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
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Role Summary
Senior GTM Specialist on the AWS WWSO Edge team who owns the content and enablement engine for the AWS Edge Services portfolio, including Amazon CloudFront, AWS WAF, AWS Shield, and AWS Elemental Media Services. The role creates GTM content and campaign assets and equips the global field and partners with messaging and playbooks.
What You'll Do
- Create, own, and maintain the Edge GTM content library, including solution briefs, pitch decks, one-pagers, FAQs, battlecards,...
- Translate technical service capabilities and launches into benefit-led messaging for Technical Decision Makers, Builders, and Business...
- Establish a single source of truth for GTM assets, retiring stale content and keeping messaging current with product roadmap, pricing,...
- Develop campaign content, messaging frameworks, and creative assets that drive awareness, pipeline, and adoption.
- Design and deliver enablement programs, playbooks, and training for the global field and partners.
- Act as connective tissue between Product Marketing, service teams, and the field, gathering feedback and closing content and enablement...
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Senior GTM specialist with 5+ years of go-to-market experience and 5+ years working with core cloud technology services.
Required
- 5+ years of professional or military experience
- 5+ years of working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or...
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
Preferred
- Experience interpreting data and making business recommendations
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Amazon Web Services (AWS) is seeking a marketing-minded Senior Go-to-Market (GTM) Specialist to join the Worldwide Specialist Organization (WWSO) Edge team. In this role you will own the content and enablement engine behind the AWS Edge Services portfolio translating complex technical capabilities into compelling, customer-ready narratives, campaigns, and sales assets that accelerate pipeline and adoption worldwide.
This is a highly cross-functional, builder-oriented role for someone who thrives at the intersection of marketing, sales enablement, and product. You will create and maintain the GTM content library, support demand-generation and social campaigns, and equip the global field (Account Teams, Specialists, and Partners) with the messaging, playbooks, and tools they need to win. You will partner closely with Product Marketing, Service teams, field sales, and events to ensure a consistent, high-quality story across every customer touchpoint.
The ideal candidate is a self-starter who writes exceptionally well, moves fast, measures impact, and is comfortable operating with ambiguity in a rapidly evolving technology space. You are equally comfortable drafting a solution brief, briefing a field seller, and partnering with social and demand-gen teams to amplify a launch.
Key job responsibilities
Content Creation & Maintenance:
Collaborate with marketing, service team. Create, own, and continuously maintain the Edge GTM content library solution briefs, pitch decks, one-pagers, FAQs, battlecards, customer-facing narratives, and web content across the full Edge portfolio.
Translate technical service capabilities and launches into clear, benefit-led messaging tailored to Technical Decision Makers, Builders, and Business Leaders.
Establish a single source of truth for GTM assets, retiring stale content and keeping messaging current with product roadmap, pricing, and competitive changes.
Campaign Support/Demand Generation:
Develop campaign content, messaging frameworks, and creative assets that drive awareness, pipeline, and adoption.
Support integrated campaigns tied to launches and sales motions. Contributing outreach, copy/messaging, and nurture assets, and helping measure performance.
Apply a data-driven lens: track engagement, share of voice, and campaign outputs, and iterate messaging based on results.
Field & Partner Enablement:
Design and deliver enablement programs, playbooks, and training that equip the global field (Account Teams, Specialists, SAs) and partners to position and sell Edge services with confidence.
Support and maintain sales plays and GTM narratives that connect customer problems to Edge solutions and clear next steps.
Act as a connective tissue between Product Marketing, service teams, and the field gathering feedback and closing content and enablement gaps.
About the team
The WWSO Edge GTM team drives the worldwide go-to-market strategy for the AWS Edge Services portfolio, spanning two major pillars:
Protected Perimeter: Amazon CloudFront (content delivery), AWS WAF, AWS Shield, and related edge security and networking services that keep customer applications fast, available, and secure at global scale.
Streaming Media: The AWS Elemental Media Services portfolio (live and on-demand video processing, packaging, ad insertion and delivery) powering broadcast and streaming experiences for the world’s largest media and entertainment customers as well as IVS, a near-real time interactive video service platform.
As part of WWSO, this team sits at the center of AWS’s specialist sales motion working across field sales, Product Marketing, service product teams, and partners to build and scale repeatable GTM motions, sales plays, and enablement programs that grow the Edge business.
- 5+ years of working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Santa Monica - 147,900.00 - 200,100.00 USD annually
USA, GA, Atlanta - 147,900.00 - 200,100.00 USD annually
USA, TX, Austin - 147,900.00 - 200,100.00 USD annually
USA, VA, Arlington - 147,900.00 - 200,100.00 USD annually
USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually
This is a highly cross-functional, builder-oriented role for someone who thrives at the intersection of marketing, sales enablement, and product. You will create and maintain the GTM content library, support demand-generation and social campaigns, and equip the global field (Account Teams, Specialists, and Partners) with the messaging, playbooks, and tools they need to win. You will partner closely with Product Marketing, Service teams, field sales, and events to ensure a consistent, high-quality story across every customer touchpoint.
The ideal candidate is a self-starter who writes exceptionally well, moves fast, measures impact, and is comfortable operating with ambiguity in a rapidly evolving technology space. You are equally comfortable drafting a solution brief, briefing a field seller, and partnering with social and demand-gen teams to amplify a launch.
Key job responsibilities
Content Creation & Maintenance:
Collaborate with marketing, service team. Create, own, and continuously maintain the Edge GTM content library solution briefs, pitch decks, one-pagers, FAQs, battlecards, customer-facing narratives, and web content across the full Edge portfolio.
Translate technical service capabilities and launches into clear, benefit-led messaging tailored to Technical Decision Makers, Builders, and Business Leaders.
Establish a single source of truth for GTM assets, retiring stale content and keeping messaging current with product roadmap, pricing, and competitive changes.
Campaign Support/Demand Generation:
Develop campaign content, messaging frameworks, and creative assets that drive awareness, pipeline, and adoption.
Support integrated campaigns tied to launches and sales motions. Contributing outreach, copy/messaging, and nurture assets, and helping measure performance.
Apply a data-driven lens: track engagement, share of voice, and campaign outputs, and iterate messaging based on results.
Field & Partner Enablement:
Design and deliver enablement programs, playbooks, and training that equip the global field (Account Teams, Specialists, SAs) and partners to position and sell Edge services with confidence.
Support and maintain sales plays and GTM narratives that connect customer problems to Edge solutions and clear next steps.
Act as a connective tissue between Product Marketing, service teams, and the field gathering feedback and closing content and enablement gaps.
About the team
The WWSO Edge GTM team drives the worldwide go-to-market strategy for the AWS Edge Services portfolio, spanning two major pillars:
Protected Perimeter: Amazon CloudFront (content delivery), AWS WAF, AWS Shield, and related edge security and networking services that keep customer applications fast, available, and secure at global scale.
Streaming Media: The AWS Elemental Media Services portfolio (live and on-demand video processing, packaging, ad insertion and delivery) powering broadcast and streaming experiences for the world’s largest media and entertainment customers as well as IVS, a near-real time interactive video service platform.
As part of WWSO, this team sits at the center of AWS’s specialist sales motion working across field sales, Product Marketing, service product teams, and partners to build and scale repeatable GTM motions, sales plays, and enablement programs that grow the Edge business.
Basic Qualifications
- 5+ years of professional or military experience- 5+ years of working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking experience
- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Knowledge of publisher ad tech stacks and/or advertising technology
- Experience leading complex, multi-year initiatives that may be cross-functional and/or span business and technology
Preferred Qualifications
- Experience interpreting data and making business recommendations- Experience interpreting data and making business recommendations across leadership and cross-functional teams
- Experience using analytical tools for workforce metrics and reporting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Santa Monica - 147,900.00 - 200,100.00 USD annually
USA, GA, Atlanta - 147,900.00 - 200,100.00 USD annually
USA, TX, Austin - 147,900.00 - 200,100.00 USD annually
USA, VA, Arlington - 147,900.00 - 200,100.00 USD annually
USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually
About the company
amazon
Large Enterprise
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.