Customer Insights Lead, Global Logistics Domestic First Mile

We are looking for a Product Marketing Manager to serve as the Customer Insights Lead for our inbound freight and fulfillment programs (WePay and the Partnered Carrier Program). This role is the team's authority on who our shippers are, what they need, and why they adopt or churn — translating a fragmented picture of seller and vendor behavior into the insight that drives our product roadmap, commercial engagement model, and annual planning narratives (OP1/OP2, MBR/WBR, and leadership reviews).

You will own the "voice of the shipper" end to end: sizing opportunity, segmenting the book, surfacing the barriers that keep sellers off-program, and packaging those findings into crisp, data-anchored narratives that senior leaders use to make investment decisions. This is a high-visibility role for a builder who is equally comfortable in the data and on the page.

Key job responsibilities
Own the customer insights charter for WePay/PCP: build and maintain the segmentation, opportunity-sizing, and adoption-driver models that define how we prioritize sellers and shippers.
Author the customer-facing narrative inputs to OP1/OP2, MBR, and executive reviews — turning adoption, opportunity, and churn data into clear, defensible written documents in Amazon's writing style.
Run structured voice-of-customer work (surveys, interviews, win/loss, escalation mining) and synthesize it into actionable themes for product, BD, and account management partners.
Partner with BI and analytics to define the metrics and cohorts that measure adoption health, attrition risk, and addressable opportunity; ensure every number in a leadership doc ties to a source and a date.
Translate insight into action: recommend where the commercial and product teams should focus, and quantify the expected impact of each play.
Track the competitive and market landscape (3P carriers, alternative fulfillment paths) and keep leadership current on how shipper preferences are shifting.
Serve as the connective tissue across Product, BD, Account Management, and Operations — ensuring one shared, evidence-based understanding of the customer.


A day in the life
You might start by pressure-testing a segmentation cut with the BI team, send a CSAT survey over coffee, spend the midday drafting the customer section of an OP1 narrative, and close the day walking a product leader through why a specific shipper cohort is churning and what it would take to win them back. You are the person the org turns to when someone asks "but what does the customer actually want here?" — and you answer with data, not opinion.

About the team
Global Logistics goal is to build and grow Amazon's inbound freight programs that let sellers and vendors ship to our fulfillment network on Amazon-partnered rates and service.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, VA, Arlington - 142,800.00 - 193,200.00 USD annually