Role at a glance
- Job function
-
Marketing & Communications Performance & Growth Marketing
- Salary
- Not Disclosed
- Location
- Mexico City, Mexico
- Work arrangement
- Hybrid
- Employment
- Full-time
- Experience
- Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of experience in digital marketing, e-commerce, or related...
- Education
- Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of experience in digital marketing, e-commerce, or related...
Spotted an issue?
We’ll check it against the original posting.
Role Summary
This role leads digital marketing initiatives for Thermo Fisher Scientific's e-Business team, with a focus on customer engagement and optimizing its online presence across channels. It manages campaigns and web content, analyzes performance, and works with stakeholders on digital strategy and optimization.
What You'll Do
- Manage digital marketing campaigns.
- Develop and optimize web content and the online presence across channels.
- Analyze customer behavior and performance metrics, and identify opportunities to improve e-commerce platforms.
- Collaborate with stakeholders on SEO/SEM, marketing automation, and digital analytics best practices.
- Implement digital strategies aligned with the organization's digital strategy.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
Requires an advanced degree with 3 years of relevant experience or a bachelor's degree with 5 years. Qualifications include experience supporting Commercial team conversion of offline accounts to online purchasing; proficiency with Google Analytics, Adobe Analytics, Power BI, SEO/SEM, AEM or WordPress, and Eloqua or Salesforce; digital strategy, data analysis and visualization, project and budget management, ROI analysis, and stakeholder communication. Fluent English is required.
Required
- Advanced proficiency in digital marketing platforms, including Google Analytics, Adobe Analytics, and Power BI
- Expert knowledge of SEO/SEM principles and marketing automation tools; experience with content management systems such as AEM or...
- Proven ability to develop and implement digital marketing strategies; experience with data analysis, visualization, performance...
- Project management skills, including handling multiple concurrent projects; budget management and ROI analysis experience
- Communication and presentation skills for stakeholder engagement; ability to work effectively in a matrix organization and collaborate...
- Ability to analyze marketing metrics and provide actionable insights; knowledge of digital marketing trends and best practices;...
- Fluent English
Preferred
- Preferred fields of study: Marketing, Business, Computer Science, Statistics, or a related field
- Digital Marketing, Analytics, or e-Commerce certifications preferred
- Additional language skills valued
Original job description
Content provided by the employer
Original job description
Content provided by the employer
Work Schedule
Standard (Mon-Fri)Environmental Conditions
OfficeJob Description
As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.
DESCRIPTION:
Join our e-Business team at Thermo Fisher Scientific and contribute to digital transformation and customer engagement. You'll lead digital marketing initiatives, analyze customer behavior, and optimize our online presence across multiple channels. Working with cross-functional teams, you'll use advanced tools and technologies to deliver data-driven insights and implement innovative digital strategies that enhance customer experience and drive business growth.
In this role, you'll manage digital marketing campaigns, develop and optimize web content, analyze performance metrics, and identify opportunities for improvement across our e-commerce platforms. You'll collaborate with stakeholders to implement best practices in SEO/SEM, marketing automation, and digital analytics while ensuring alignment with our digital strategy.
REQUIREMENTS:
• Advanced Degree plus 3 years of experience, or Bachelor's Degree plus 5 years of experience in digital marketing, e-commerce, or related field
• Preferred Fields of Study: Marketing, Business, Computer Science, Statistics, or related field
• Experience supporting the Commercial team in converting offline accounts to online purchasing
• Digital Marketing, Analytics, or e-Commerce certifications preferred
• Advanced proficiency in digital marketing platforms (Google Analytics, Adobe Analytics, Power BI)
• Expert knowledge of SEO/SEM principles and marketing automation tools
• Strong experience with content management systems (AEM, WordPress) and marketing automation platforms (Eloqua, Salesforce)
• Proven track record in developing and implementing digital marketing strategies
• Experience with data analysis and visualization tools for performance tracking and reporting
• Strong project management skills with ability to handle multiple concurrent projects
• Excellent communication and presentation skills for stakeholder engagement
• Demonstrated ability to work effectively in a matrix organization
• Proficiency in analyzing marketing metrics and providing actionable insights
• Experience with budget management and ROI analysis
• Knowledge of current digital marketing trends and best practices
• Ability to collaborate effectively with cross-functional teams
• Strong problem-solving and analytical thinking skills
• Fluent English required; additional language skills valued
About the company
Thermo Fisher Scientific
Large Enterprise
Thermo Fisher Scientific is a global leader in serving science, providing a wide range of analytical instruments, reagents, and software solutions for healthcare, pharmaceuticals, and life sciences research. With a commitment to innovation and quality, the company enables customers to make significant advancements in scientific discovery and healthcare diagnostics. Thermo Fisher operates in more than 50 countries and employs over 80,000 people, fostering a collaborative environment aimed at enhancing global health and safety. Through its broad portfolio of brands and technologies, the company plays a vital role in accelerating life-changing research and improving patient outcomes worldwide.