Role at a glance
- Job function
-
Marketing & Communications CRM & Lifecycle Marketing
- Salary
- $113.3K – $187.4K/yr
- Location
- Redmond, Washington, United States
- Work arrangement
- On-site
- Employment
- Full-time
- Experience
- Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in...
- Education
- Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business OR Bachelor's Degree in...
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Role Summary
The Product Marketing Manager will shape subscription upgrade and plan-change strategies for Microsoft 365 customers who purchase through third-party channels. The role focuses on improving upgrade experiences, customer engagement, and renewal outcomes through cross-functional work and data-informed programs.
What You'll Do
- Own the strategy and roadmap for subscription upgrades and plan changes across third-party channels.
- Partner with product, engineering, and platform teams to launch and optimize upgrade experiences across app stores and other third-party...
- Identify customer needs and high-intent moments in the subscriber journey, and improve how customers discover and evaluate upgrade options.
- Design and scale experiments across entry points, offers, notifications, and funnel design, with measurement frameworks to evaluate results.
- Analyze funnels, cohorts, and renewals to develop retention strategies, prioritize investment opportunities, and improve renewal outcomes.
- Align on goals and forecasts with partner teams, track performance, and present strategy and experiment results to senior leaders.
Generated from the employer's posting. Verify important details before applying.
View full postingQualifications
A master's or bachelor's degree in Marketing, Computer Science, Business, or a related field with the corresponding business experience, or equivalent experience.
Preferred
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in...
Original job description
Content provided by the employer
Original job description
Content provided by the employer
The Microsoft 365 Consumer Marketing Subscriber Engagement and Retention team plays an influential role in evolving the product and driving growth for Microsoft's consumer subscription businesses by nurturing, retaining, and growing the subscriber base. We are looking for a Product Marketing Manager to improve upgrade and retention experiences for Microsoft 365 subscriptions purchased through third-party channels. You will help customers find the plan that best meets their needs and stay engaged throughout the subscription lifecycle. You will shape and execute strategies that make it easier for customers to upgrade or change plans across partner platforms and Microsoft 365 experiences. You will also identify meaningful moments in the customer journey where an upgrade can provide additional value and improve renewal outcomes across third-party channels. This high-impact role combines customer insight, creative problem-solving, and analytical rigor. You will partner across marketing, product, engineering, research, finance, and external platforms to develop and scale programs that improve customer value, retention, and revenue. Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
Responsibilities
- Own the strategy and roadmap for subscription upgrades and plan changes across third-party channels.
- Partner with product, engineering, and platform teams to launch and optimize customer upgrade experiences across app stores and other third-party channels.
- Expand upgrade opportunities across Microsoft 365 experiences by connecting relevant customer needs with clear subscription value.Identify high-intent moments across the subscriber journey and improve how customers discover and evaluate upgrade options.
- Design, run, and scale an experimentation roadmap across entry points, offers, notifications, and funnel design; establish the measurement frameworks needed to judge results and scale winning experiences across platforms and markets.
- Improve renewal outcomes for subscribers acquired through third-party channels by identifying friction and developing targeted retention strategies.Build the business case for future lifecycle, upgrade, and monetization investment in third-party channels, using funnel, cohort, and renewal analysis to size and prioritize opportunities.
- Propose and align on OKRs, revenue targets, and growth forecasts with partner teams, then drive execution against those goals through clear short and long-term investment recommendations.Present strategy, experiment results, and performance insights to senior leaders in business reviews, translating complex data into clear narratives that inform decisions.
- Track and communicate progress against key results and broader business goals, serving as the go-to resource for stakeholders who need to understand upgrade, renewal, and revenue performance drivers in these channels.
Qualifications
Required/minimum qualifications:
- Master's Degree in Marketing, Computer Science, Business or related field AND 1+ year(s) experience in business
- OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 2+ years experience in business
- OR equivalent experience.
Additional or preferred qualifications:
- Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business
- OR Bachelor's Degree in in Marketing, Computer Science, Business or related field AND 5+ years experience in business
- OR equivalent experience.
Product Marketing IC3 - The typical base pay range for this role across the U.S. is USD $86,100 - $169,800 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $113,300 - $187,400 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.
About the company
Microsoft
Large Enterprise
Microsoft is a global technology leader that empowers individuals and organizations to achieve more through innovative software, services, and devices. Founded in 1975, the company is best known for its flagship products like the Windows operating system and Microsoft Office suite. In addition to personal computing, Microsoft is a leader in cloud computing with its Azure platform, providing a range of solutions for businesses to enhance productivity and efficiency. With a strong commitment to sustainability and accessibility, Microsoft continues to drive technological advancements that shape the future of work and learning.