Role at a glance
- Job function
-
Marketing & Communications Global Marketing
- Salary
- Not Disclosed
- Location
- Seattle, Washington, United States Austin, Texas, United States
- Work arrangement
- On-site
Spotted an issue?
We’ll check it against the original posting.
Qualifications
Required
- 6+ years of developing and managing acquisition marketing or channel programs experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
About the role
Original posting provided by amazon
This highly visible role will help drive AWS's global go-to-market strategy for Independent Software Vendors (ISVs), developing holistic strategies that build awareness, generate demand, and grow revenue across the full ISV flywheel: selling to, with, and through our software partners. The ideal candidate brings a deep understanding of B2B marketing strategy paired with hands-on experience in integrated marketing and digital demand generation. You'll be the subject matter expert on how we market-to ISVs, translating market and customer data into strategy into repeatable marketing motions across sales segments and geographies.
You will partner with product, field, brand, and digital teams, and work closely with our Integrated Demand Plan (IDP) teams, Product Marketing, and our Geo-based partner marketing teams to define and execute a global demand, content, and campaign strategy that drives acquisition and engagement. You'll identify key themes relevant across our ISV customer base and develop targeted marketing motions aligned with business priorities that engage prospects throughout the buyer's journey to drive conversion and revenue growth. You will help our Geo-based teams activate these programs regionally and serve as an expert resource on the marketing motions, processes, and guidelines that bring ISV solutions to market.
This role requires a proven leader who can think strategically and build compelling value propositions and content for cloud and AI software solutions. You will turn our ISV go-to-market strategy into action, identifying the customer use cases, buyer personas, and industry priorities that shape joint value propositions for building on AWS. With agentic AI reshaping how software is built, bought, and adopted, you'll help position AWS as the platform of choice for ISVs delivering the next generation of AI-powered solutions.
The ideal candidate has creative ideas, extensive analytic and data-driven demand generation experience, and a proven track record of running successful demand generation programs. The ability to communicate effectively across both technical and non-technical audiences is critical. You're detail-oriented and organized, comfortable handling multiple projects at once, and at ease with ambiguity and rapidly changing priorities. A solid understanding of the cloud landscape and the software provider ecosystem is essential.
At AWS we prize innovation, agility, and a builder mentality. The organization is purposefully flat to enable fast decision-making, and we're empowered to resolve issues, deliver new ideas, and optimize existing ones in service of our customers. This is an individual contributor role that is both strategic and tactical: you'll ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer.
This is a unique opportunity to play a key role in an incredibly fast-growing business at the center of how AWS scales with the software ecosystem. AWS gives customers secure, scalable, global cloud infrastructure while they pay only for what they use, and ISVs are central to how we help customers adopt the cloud services that power strategic workloads. If you have an entrepreneurial spirit, a history of creating high-impact marketing programs, experience marketing technology or software solutions, and a love for turning strategy into demand that scales, this role might be just for you.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
You will partner with product, field, brand, and digital teams, and work closely with our Integrated Demand Plan (IDP) teams, Product Marketing, and our Geo-based partner marketing teams to define and execute a global demand, content, and campaign strategy that drives acquisition and engagement. You'll identify key themes relevant across our ISV customer base and develop targeted marketing motions aligned with business priorities that engage prospects throughout the buyer's journey to drive conversion and revenue growth. You will help our Geo-based teams activate these programs regionally and serve as an expert resource on the marketing motions, processes, and guidelines that bring ISV solutions to market.
This role requires a proven leader who can think strategically and build compelling value propositions and content for cloud and AI software solutions. You will turn our ISV go-to-market strategy into action, identifying the customer use cases, buyer personas, and industry priorities that shape joint value propositions for building on AWS. With agentic AI reshaping how software is built, bought, and adopted, you'll help position AWS as the platform of choice for ISVs delivering the next generation of AI-powered solutions.
The ideal candidate has creative ideas, extensive analytic and data-driven demand generation experience, and a proven track record of running successful demand generation programs. The ability to communicate effectively across both technical and non-technical audiences is critical. You're detail-oriented and organized, comfortable handling multiple projects at once, and at ease with ambiguity and rapidly changing priorities. A solid understanding of the cloud landscape and the software provider ecosystem is essential.
At AWS we prize innovation, agility, and a builder mentality. The organization is purposefully flat to enable fast decision-making, and we're empowered to resolve issues, deliver new ideas, and optimize existing ones in service of our customers. This is an individual contributor role that is both strategic and tactical: you'll ideate, build, execute, measure, and optimize programs that deliver value to customers and partners as both the musician and the composer.
This is a unique opportunity to play a key role in an incredibly fast-growing business at the center of how AWS scales with the software ecosystem. AWS gives customers secure, scalable, global cloud infrastructure while they pay only for what they use, and ISVs are central to how we help customers adopt the cloud services that power strategic workloads. If you have an entrepreneurial spirit, a history of creating high-impact marketing programs, experience marketing technology or software solutions, and a love for turning strategy into demand that scales, this role might be just for you.
About the team
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
- 6+ years of developing and managing acquisition marketing or channel programs experience- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Preferred Qualifications
- Experience driving direction and alignment with large cross-functional teams and agency partners- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Mountain View - 130,000.00 - 185,000.00 USD annually
USA, CA, San Francisco - 130,000.00 - 185,000.00 USD annually
USA, NY, New York - 130,000.00 - 185,000.00 USD annually
USA, TX, Austin - 118,200.00 - 160,000.00 USD annually
USA, VA, Arlington - 118,200.00 - 160,000.00 USD annually
USA, WA, Seattle - 118,200.00 - 160,000.00 USD annually
About the company
amazon
Large Enterprise
Amazon is a global leader in e-commerce and cloud computing, founded in 1994 by Jeff Bezos. Initially starting as an online bookstore, it has since expanded its offerings to include a vast range of products and services, including electronics, fashion, and digital content. With Amazon Web Services (AWS), the company also provides powerful cloud solutions to businesses around the world. Known for its innovation, customer-centric approach, and commitment to operational efficiency, Amazon continues to shape the future of retail and technology, consistently seeking new ways to enhance customer experiences.