Sr. Program Mgr, Tooling & Automation, Prime Video, Sports Marketing

Prime Video's US Sports Marketing team is looking for a hands-on builder to join our brand and campaign management team. This is not a traditional program management role — this is a maker role who is fluent in AI. You will design, build, and maintain tooling, automations, AI and operational infrastructure that powers campaign management, go-to-market execution, and creative asset development across our live sports portfolio (NFL, NBA, NASCAR, WNBA, and more).

You will work at the intersection of operations, AI-enabled solutions and technology — translating complex, repetitive workflows into scalable, automated solutions that free up campaign teams to focus on strategy and execution rather than process overhead.

Key job responsibilities
• Build & Maintain Operational Tooling: Design, build, and maintain tooling across Airtable, internal Amazon tools, APIs, scripts, low/no-code platforms, and AI-enabled solutions that support campaign management, creative asset workflows, and go-to-market execution
• Automate at Scale: Translate manual and fragmented workflows into scalable automations that reduce operational toil, improve consistency, and increase execution speed across the sports marketing lifecycle
• Technical Solution Design: Translate business requirements into end-to-end technical solutions across data models, integrations, interfaces, automations, and reporting
• Airtable & Tooling Expertise: Serve as the subject matter expert for Airtable and related tooling, establishing scalable solutions and best practices across data architecture, interfaces, automations, scripting, and integrations
• Creative Asset Operations: Build tooling that supports creative development workflows including asset versioning, approval routing, delivery tracking, and cross-functional handoffs
• Campaign Infrastructure: Develop and maintain tooling that supports campaign planning, briefing, trafficking, launch readiness, and performance tracking across multiple sports properties
• Cross-Functional Enablement: Build self-service tooling that enables campaign managers, creatives, and partner teams to manage execution more efficiently
• Operational Excellence: Maintain the reliability, accuracy, and scalability of tooling and automations; troubleshoot issues, maintain integrations, and evolve solutions as requirements change
• Documentation & Enablement: Document system logic, workflows, integrations, and operating processes; enable users to effectively adopt and self-serve through the tools you build
• Continuous Improvement: Identify tooling gaps and automation opportunities, recommend solutions, and continuously improve existing systems based on business needs and user feedback

Basic Qualifications

- Experience with Airtable spreadsheet-database software
- • 6+ years of experience building and supporting operational tooling, automations, and technical solutions within marketing, production, or related environments
- • Experience building automations and integrations using 1P and 3P tools, and/or custom API solutions
- • Demonstrated ability to translate ambiguous or complex business requirements into scalable technical solutions and independently drive implementation
- • Strong understanding of campaign management, creative production, or marketing operations workflows
- • Experience with scripting/programming (JavaScript, Python, or similar) for automation and data manipulation
- • Track record of replacing manual processes with scalable, automated solutions

Preferred Qualifications

- • Experience in media, entertainment, sports, or advertising operations
- • Familiarity with Amazon internal tools and systems
- • Experience with data visualization and reporting tools (Tableau or similar)
- • Knowledge of creative asset management systems (DAMs) and production workflows
- • Experience supporting live events or time-sensitive campaign operations
- • Comfort working in ambiguous, fast-paced environments with shifting priorities
- • Strong bias for action — you ship solutions, not decks

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Culver City - 141,000.00 - 190,700.00 USD annually