OBU MPN Marketing Lead, OBU, Shanghai/Beijing

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Job Description

 Job Description 

1. Lead the development and execution of the MPN brand strategy to maximize business growth and patient impact, ensuring alignment with OBU business objectives.
2. Drive lifecycle management and launch excellence, translating market insights into effective marketing programs and customer engagement strategies.
3. Partner closely with BU, Medical, Market Access, Public Affairs and other cross-functional teams to ensure seamless execution of brand initiatives and achievement of business targets.
4.Monitor market dynamics, competitor activities and customer needs, generating actionable insights to optimize strategy and resource allocation.

Qulifications

1. Bachelor’s degree or above, preferably in Medicine, Pharmacy, Life Sciences, Marketing or related disciplines.
2. 8+ years of pharmaceutical industry experience, including substantial experience in marketing, brand management or commercial strategy.
3. Strong strategic thinking and business acumen, with proven ability to develop and execute successful brand plans in a complex market environment.
4. Excellent stakeholder management and cross-functional leadership skills, with the ability to influence without direct authority and drive organizational alignment.

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