UC Berkeley KATCHUP x THE ZONE BIO Campus Promotion Tabling

KATCHUP partnered with THE ZONE BIO to host a campus promotion tabling activation at UC Berkeley. During the event, students were introduced to THE ZONE BIO’s functional mushroom coffee through direct sampling, paired with complimentary donuts to create a friendly and approachable tasting experience.

The activation helped increase brand awareness on campus by allowing students to try the product in person, learn about the concept of mushroom coffee, and engage directly with the brand in a casual student-centered setting. This tabling campaign positioned THE ZONE BIO as a unique wellness beverage option for students looking for focus, energy, and a more balanced coffee experience.