Regional Publishing Product Lead - Riftbound

About the role

Riot is expanding into the Trading Card Game space with Riftbound, and we are looking for a Regional Publishing Product Lead - Riftbound to lead its launch and growth in Korea. As the Regional Publishing Product Lead - Riftbound on Korea Publishing team, you will lead the team responsible for delivering Riftbound's publishing strategy and player experience in the Korean market. You will translate global product and publishing direction into locally relevant plans, oversee marketing and community initiatives, and develop relationships with distributors, retailers, tournament organizers, and other external partners.

What you'll do

• Develop and lead Riftbound's Korea publishing strategy in alignment with global product and publishing objectives
• Translate Korean player insights, cultural trends, and market dynamics into clear priorities and publishing plans
• Oversee the execution of local marketing campaigns, community programs, competitive-play initiatives, and retail activations
• Establish goals and success measures for the Korea market, and adjust plans based on performance and player feedback
• Ensure local initiatives deliver a cohesive and culturally relevant Riftbound player experience
• Manage, coach, and develop a team responsible for Riftbound publishing initiatives in Korea
• Establish clear goals, roles, and ways of working that enable the team to operate effectively; provide regular feedback and support career development
• Allocate team capacity and resources based on player needs, business priorities, and launch requirements
• Serve as the primary Korea publishing partner for Riftbound's global and regional teams
• Represent Korean player, community, and partner needs in planning and decision-making forums
• Partner with Riot's global publishing, product, brand, esports, community, insights, finance, legal, and operations teams
• Lead the development of Riftbound's competitive, hobby-play, and community ecosystems in Korea
• Build relationships with tournament organizers, retailers, hobby stores, creators, and community leaders
• Manage Riftbound's Korea publishing budget and ensure resources are allocated against the highest-impact priorities
• Develop and oversee local partnership strategies involving distributors, retailers, media organizations, brands, and community partners

Requirements

• 8+ years of experience in publishing, product management, marketing, or a related discipline within games, entertainment, consumer products, or another relevant industry
• 2+ years of experience directly managing and developing teams
• Strong understanding of Korean consumer behavior, cultural trends, media channels, and gaming or entertainment audiences; experience launching or growing products in the Korean market
• Experience leading complex, cross-functional programs involving multiple internal teams and external partners
• Experience managing agencies, distributors, retailers, community organizations, or other commercial partners
• Demonstrated ability to establish priorities, manage budgets, and use performance data to guide decisions
• Strong communication and stakeholder-management skills
• Fluency in Korean and English, both written and spoken

Preferred qualifications

• Experience in tabletop games, trading card games, hobby entertainment, organized play, or competitive gaming; existing relationships within Korea's TCG, gaming, retail, creator, or hobby ecosystems
• Experience adapting global products, campaigns, or brands for the Korean market
• Experience managing teams through a product launch or period of rapid growth
• Familiarity with retail distribution, organized-play programs, inventory dependencies, or physical consumer products
• Ability to convert player and market insights into clear strategies and executable plans; passion for tabletop and trading card games and empathy for Korean player communities

Benefits

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