Director, Creative Strategy & Brand Stewardship

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Creative Director – Design Strategy & Brand Stewardship

Overview:

Reporting to the Senior Director of Creative & Brand Strategy, the Director of Design Strategy and Brand Stewardship is responsible for driving creative excellence of BMS brand across key enterprise platforms, while also stewarding the implementation of creative strategies and governance across Corporate Communications, Affairs and the broader organization.  Sitting within the Corporate Communications team and broader Corporate Affairs organization, the Design Director will serve as the key liaison and creative consultant to various stakeholders across the organization, that are delivering brand experiences through various online, and offline channels. They are an exceptional strategist who is also a doer and can maximize the talents of a cross functional team with a distinct point of view, for bold work that sets the bar for quality creative outputs that truly deliver on a creative brief. 

The role requires a leader who is eager to drive the next chapter of creative innovation, while sustaining creative foundation.  This role serves as a thought partner to the Senior Director, Creative and Brand Strategy. The Director of Design Strategy and Brand Stewardship will leverage metrics, insights and digital tools to shape creative strategy and create unique experiences.  This role will lead the continual evolution of our brand creative standards, guidelines and principles.

Key Responsibilities

• Develop and lead creative strategy and design direction for internal and external corporate brand; supporting Tier 1 and leading Tier 2 initiatives.

• Deliver clear, compelling and integrated creative director for designers, content creators, production teams to drive an elevated and integrated asset portfolio.

• Manage agency relationships, onboarding, consultations and design reviews for external partners across the enterprise. 

• Pursue bold and disruptive creative design aesthetic, while ensuring assets adhere to brand guidelines.

• Enforces companywide brand standards to maintain the design integrity of internal and external marketing materials and communications.

• Serve as key creative and brand consultant across business partners including, but not limited to, Congress Teams, Talent Acquisition, Real Estate and Workplace Solutions and Inclusion & Culture.

• Supports and pursues creative efforts to raise the bar and elevate BMS reputation by staying informed of trends and behaviors, streamlining processes, and planning improvements 

• Sets brand asset and creative direction across omni-channel (internal/external/workplace brand). 

• Works efficiently and effectively with Project Manager to keep projects on track and meet deadlines necessary to achieve business goals and objectives 

Key Skills 

• Minimum 10 years corporate or agency experience in design 

• Degree and/or certifications in Graphic Design/Advertising

• Exceptional leadership skills and outstanding communication skills 

• Portfolio demonstrates a body of work encompassing 360 creative campaigns (content and advertising) with knowledge of new media formats 

• A strong understanding of design, copy, and photography/videography best practices 

• An intimate understanding of brand development and multichannel communications concepts 

• Deep experience in directing photography, illustration and video 

• Comfortable with explaining concepts to senior leaders; Expert in visual and written language

• Passionate about brands, ideas, storytelling, and experiential 

• Experience with a variety of software and digital platform, with expert-level proficiency with Adobe Creative Suite software

#LI-Hybrid

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Princeton - NJ - US: $187,340 - $227,012

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only:  If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [email protected]with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1601960 : Director, Creative Strategy & Brand Stewardship