GenAI Marketing Transformation Consulting Manager

Join our team of Strategy & Consulting Global Network Song to help global clients reimagine marketing, sales and service through Generative AI and agentic AI, accelerating growth and enterprise change.

Practice: Strategy & Consulting Global Network Song | Areas of Work: GenAI Strategy, Agentic Marketing, AI-led Marketing Transformation, B2B & Account-Based Marketing, Go-to-Market Strategy, Campaign Orchestration, Marketing Operating Models, MarTech & AI Ecosystems | Level: Manager | Location: Manila | Years of Experience: 8+ years

Explore an Exciting Career at Accenture

Are you passionate about reimagining marketing with Generative AI and agentic workflows? Do you want to design and scale AI-native strategies, operating models, campaigns and customer experiences that deliver measurable growth? Does working in an inclusive, multidisciplinary and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture's Strategy & Consulting Global Network Song practice.

The Practice - A Brief Sketch

Global Network Song practice works with clients across their marketing, sales and service functions. As part of the team, you will combine business strategy, experience design, data, AI and technology to transform customer-facing operations. Our work helps clients improve growth, productivity and customer experience by redesigning strategies, processes, operating models and technology-enabled capabilities.

The GenAI & Agentic Marketing Manager position sits within the Marketing Transformation vertical of Accenture GN Song. The individual will work with global clients across BFSI, healthcare, IT services and consumer/FMCG sectors, combining marketing transformation expertise with Generative AI and agentic AI capabilities. The role will manage client workstreams and multidisciplinary teams to translate AI opportunities into practical strategies, use cases, pilots and scalable marketing capabilities. The key responsibilities will include:

• Deliver AI/GenAI led marketing transformation: Assess current-state marketing capabilities, identify value pools and develop target-state visions, roadmaps, business cases, operating models, governance and change plans with senior project leadership.

• Reimagine end-to-end marketing workflows: Embed GenAI and agentic workflows across value-proposition development, campaign planning, content creation, channel activation, analytics and optimization.

• Design and operationalize agentic marketing solutions: Define intelligent agents and agent-to-agent workflows for research, audience insight, campaign design, content, quality checks, personalization, lead management and measurement, and translate them into process and solution requirements.

• Build AI-driven ABM and campaign ecosystems: Design account prioritization, customized research, messaging, campaign programs and orchestration models that improve engagement, conversion and customer experience.

• Develop industry-specific AI/GenAI frameworks: Translate regulatory sensitivities, customer and advisor journeys, and domain requirements into practical AI-enabled marketing strategies, use cases and operating-model recommendations.

• Drive full-funnel orchestration: Connect CRM, marketing automation, data and AI capabilities to create continuous insight-led growth loops, dynamic lead scoring and real-time journey prioritization.

• Manage GenAI use-case portfolios and value realization: Prioritize use cases, quantify revenue, productivity and customer-experience impact, define KPIs, manage pilots and establish pathways for adoption and scale.

• Implement responsible AI and governance: Translate enterprise standards into human-in-the-loop controls for privacy, security, intellectual property, content quality, bias, risk management and performance monitoring.

• Evaluate the GenAI and MarTech ecosystem: Assess platforms, tools, vendors, data readiness and integration options, coordinating closely with technology, data, security and architecture teams.

• Support partner-led go-to-market and solution co-creation: Collaborate with hyperscalers and ecosystem partners to develop joint propositions, integrated GTM plans, reusable assets and sponsored solution opportunities.

• Manage client delivery and multidisciplinary teams: Own workplans, risks, timelines and quality across content, campaign management, digital analytics and operations workstreams, while coaching team members and driving adoption.

• Contribute to client relationships and practice growth: Facilitate workshops, manage day-to-day client stakeholders and contribute to proposals, solutioning, estimation, thought leadership, training and capability development.

#LI-PH

Bring your best skills forward to excel at the role:

• Strong experience across B2B marketing, product marketing, brand strategy, GTM planning, account-based marketing, campaign management and channel activation.

• Ability to translate business opportunities into GenAI and agentic AI use cases, target-state processes, operating models and executable transformation roadmaps.

• Strong understanding of marketing data, CRM, marketing automation, content supply chains, campaign orchestration, analytics and integration with AI platforms.

• Ability to facilitate client workshops, shape transformation narratives and present complex AI concepts in clear business language to senior stakeholders.

• Commercial acumen, including business-case development, benefits realization, proposal development, estimation and workstream budget tracking.

• Working knowledge of responsible AI, privacy, security, intellectual-property considerations and human oversight for enterprise marketing use cases.

• Strong research, analytical, problem-solving and storytelling skills, with a focus on measurable customer and business outcomes.

• Ability to manage multidisciplinary teams, plan work, assure quality and coach junior colleagues while building effective relationships across clients and partners.

• Excellent oral and written communication, stakeholder management and the ability to work effectively through ambiguity and change.

Read about us.

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Your experience counts!

• Minimum bachelor's degree in marketing, business, communications, technology or a related field.

• 8+ years of experience in marketing strategy, transformation, consulting or marketing operations, with demonstrated recent experience in GenAI and agentic AI-led marketing.

• Proven experience delivering AI-led marketing transformation workstreams from strategy and operating-model design through pilot, implementation and adoption.

• Strong track record across B2B marketing, account-based marketing, product and brand strategy, GTM planning and integrated campaign ecosystems.

• Experience designing full-funnel programs using CRM, marketing automation and data platforms, including lead scoring, journey orchestration and performance measurement.

• Relevant industry experience across one or more of BFSI, healthcare/HealthTech, IT services and FMCG/consumer sectors.

• Hands-on exposure to enterprise GenAI tools such as Google Gemini, Google AI Studio, NotebookLM, Microsoft Copilot or comparable platforms.

• Experience working with senior client stakeholders, technology partners and global teams, including managing project workstreams or multidisciplinary campaign teams.

• AI/GenAI certifications such as Azure AI Fundamentals, Copilot or agent-building learning, or equivalent credentials, are preferred.

What's in it for you?

• An opportunity to work on transformative Generative AI and AI-led marketing projects with key global clients.

• Potential to co-create with leaders in strategy, industry, data, technology, design and marketing to shape innovative solutions that leverage emerging AI capabilities.

• Ability to embed responsible AI and responsible business into everything - from how you serve clients to how you operate as a professional.

• Personalized training modules to develop your strategy, consulting and AI acumen and grow your skills, industry knowledge and capabilities.

• Opportunity to thrive in a culture committed to accelerating equality for all and enabling boundaryless collaboration across the organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining deep industry experience, specialized skills and global delivery capabilities, Accenture works at the intersection of business and technology to help clients improve performance and create sustainable value for their stakeholders. Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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