Senior Software Engineer, Apple Ads

Summary

At Apple, we believe in the power of technology to enrich people's lives, a belief that extends to the work we do in building innovative advertising solutions that benefit advertisers and endusers alike. In the Apple Ads group we help developers drive app discovery across the App Store, businesses find new customers on Maps, help advertisers promote their products along trusted content from publishers in Apple News and Stocks, and help sponsors connect with audiences in live sports on Apple TV. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because we believe when advertising is done right, it benefits everyone.

Description

We build the on-device systems that deliver ads across the Apple ecosystem: OS daemons, frameworks, and SDKs that fetch, rank and filter ad candidates; enforce ad policy and legal compliance; and protect user privacy before our partner apps even render anything.

This is not a UI or app-building role: this is a systems and platform engineering position that requires working knowledge of cross-process communication, concurrency, on-device business logic, and privacy-by-architecture at scale.

Responsibilities

Collaborate with cross-functional partners to design and implement on-device solutions that power ad delivery across the App Store, Apple News and Stocks, and Apple Maps
Design, implement, and debug performant, privacy-preserving on-device components that operate at scale inside daemons, frameworks, and SDKs
Partner across engineering, product, and business to shape the roadmap for on-device ad delivery

Minimum Qualifications

Bachelor's degree or equivalent.
Deep understanding of OS fundamentals (process/memory management, scheduling, file systems), on any platform — Apple experience not required
Professional software development in a C-like language
Familiarity with cross-process communication
Advanced understanding of concurrent programming concepts and design patterns — multi-threading, synchronization, locking, and reasoning about races/deadlocks
Experience building and operating high-performance client SDKs or libraries — including caching, versioning, breaking changes, and feature-flagged rollouts
Experience on complex, long-lived codebases, sometimes with legacy components. Quickly learns new tech; excellent communication

Preferred Qualifications

Ad tech; Apple-platform fundamentals incl. Swift/Obj-C; designing/maintaining public APIs or SDKs for external developers; CoreData/libdispatch/XPC/Swift concurrency/daemons; telemetry/observability; client-server networking

Pay & Benefits — Cupertino, California, United States

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $184,700 and $324,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Application Deadline

Apple accepts applications to this posting on an ongoing basis.