Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary:

Bristol Myers Squibb is building a leading Neuroscience franchise focused on addressing areas of significant unmet need across serious neuropsychiatric and neurodegenerative diseases.

The Director, HCP Marketing, Medical Education, & KOL Strategy, Alzheimer's Disease Psychosis (ADP) will be responsible for developing and executing the U.S. KOL engagement strategy, medical education programming, peer-to-peer promotional activities, and congress commercial strategy for the anticipated launch of ADP, a potential first-in-class, first-approved treatment for AD psychosis and BMS's inaugural commercial entry into Alzheimer's disease.

This role is responsible for how BMS's pre- and post-launch disease and product education reaches external stakeholders: through the right thought leaders, at the right scientific forums, and via professionally executed promotional and educational programs that drive meaningful shifts in HCP understanding and behavior. The Director will build and manage the relationships, programs, and systems that allow BMS to show up credibly, compliantly, and consistently at the intersection of commercial education and medical influence across a complex, multi-specialty ADP HCP landscape. 

In partnership with Medical and the Regional Marketing Team, this role will be critical in identifying and activating KOLs, owning the annual congress strategy and execution, developing and managing peer-to-peer and speaker bureau programs, and building the operational infrastructure for KOL engagement across psychiatry, neurology, geriatrics, geriatric psychiatry, primary care, and LTC settings. 

The Director must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables, and bring a bias for action, strong execution discipline, and a compliance-first mindset to all programs. The ability to establish strong partnerships with Medical Affairs (particularly MSLs and Home Office Medical), Commercial colleagues, Congress Management team, and external agencies is essential.

This role will support the investigational indication (Alzheimer's Disease Psychosis – ADP), which is currently under development and has not yet been approved by the FDA.

Responsibilities:

KOL Engagement Strategy & Execution

• Develop and own the annual U.S. KOL engagement plan for ADP, including identification and tiered prioritization of thought leaders across the multi-specialty HCP landscape (psychiatrists, neurologists, geriatricians, geriatric psychiatrists, PCPs, NPs/PAs, and LTC medical directors)
• Build and manage trusted, long-term relationships with priority KOLs and emerging thought leaders, positioning BMS as a credible, science-forward partner in a new disease area for the company
• Partner closely with Medical Affairs (MSL team and Medical Directors) to ensure commercial and medical KOL engagement is coordinated, clearly delineated, compliant, and mutually reinforcing — maximizing the collective impact of BMS's external scientific engagement
• Plan and execute commercial KOL programs, including advisory boards, promotional speaker development, and peer-to-peer educational events — ensuring timely insight capture and actionable readouts that inform brand strategy and planning
• Develop and maintain a KOL governance model, including goal-setting, tracking, and performance evaluation for KOL engagement activities

Congress Planning & Execution

• Own the end-to-end U.S. commercial congress strategy and execution for ADP, across pre-launch and post-launch timeframes and across priority medical congresses in neurology, psychiatry, geriatrics, LTC, and related fields (e.g., ADPD, IPA, AAIC, GAPNA, ASCP, GSA, ADCD, CTAD)
• Define and execute BMS's commercial presence, messaging objectives, booth strategy, and HCP engagement activations at priority congresses, aligned to brand market shaping goals and the evolving ADP scientific platform
• Partner with Medical Affairs colleagues on symposia, CME programming, and scientific presentations to ensure commercial and medical objectives are integrated and mutually reinforcing at key congresses
• Manage all congress-related commercial logistics, vendor relationships, and activities on time, on budget, and in full compliance with BMS policies and applicable regulatory requirements
• Capture and synthesize insights from congress interactions and feed them back systematically into brand strategy and planning cycles

Medical Education & Professional Promotion

• Develop and manage the professional promotional medical education strategy for ADP, including peer-to-peer programs, speaker bureau development and management, and HCP-facing educational content
• Oversee the development, review, and deployment of promotional and educational materials for KOL engagement, speaker programs, and congress activations — ensuring scientific accuracy, message consistency, and full compliance with promotional review requirements
• Ensure that medical education programming is directly tied to the brand's strategic imperatives
• Identify opportunities to leverage medical education platforms (e.g., symposia, speaker programs, digital CME) as vehicles for HCP behavioral change aligned to the brand's pre-launch objectives
• Manage agency and vendor relationships for medical education execution, including budget oversight, scope management, and performance accountability

Cross-Functional Collaboration & Operational Excellence

• Collaborate effectively with Medical Affairs, Advocacy, Marketing, Commercial Operations, and Legal/Regulatory/Compliance to ensure KOL and Med Ed programs are fully aligned and executed with excellence
• Contribute to brand planning processes by providing insights from KOL interactions, congress activity, and medical education programming
• Establish a working cadence with cross-functional partners to drive execution, manage program dependencies, and integrate field insights into brand strategy and optimization
• Own program budgets and forecasting for KOL engagement, congress, and medical education workstreams — ensuring on-time delivery, financial accountability, and execution in full compliance with company policies and applicable regulatory requirements
• Build a positive, collaborative, and high-performance team environment consistent with BMS Values

Qualifications:

• BA/BS required; life sciences degree or equivalent desirable; MBA or graduate degree preferred
• Minimum 8 years of progressive pharmaceutical and/or biopharmaceutical commercial experience, including demonstrated experience in professional promotion, KOL engagement, medical education, and/or congress strategy preferred
• Proven track record of developing and executing KOL engagement plans, speaker bureau programs, peer-to-peer educational initiatives, and congress strategy in a specialty pharmaceutical or complex disease area context preferred
• Experience leading or co-leading thought leader programs including advisory boards, speaker training, and HCP engagement forums; demonstrated ability to build meaningful, trusted external relationships with KOLs and influencers preferred
• Success with launching a brand or major indications preferred
• Demonstrated success in the evaluation of launch barriers and accelerators; and implementation of new initiatives, plan modifications and capturing new opportunities.
• Functional experience within neuroscience, psychiatry, geriatrics, or Alzheimer's disease strongly preferred
• Strong understanding of the promotional review process, and the legal, regulatory, and compliance requirements governing HCP engagement, speaker programs, congress activities, and pre-approval market shaping activities
• Strong organizational skills and attention to detail; ability to manage multiple programs and workstreams simultaneously with a high standard of executional quality
• Proven ability to collaborate effectively across functions and levels, embrace teamwork within a cross-functional environment, and lead and influence without direct authority
• Strong financial acumen with the ability to manage budgets, meet financial targets, and ensure accountability across program spend
• Excellent communication skills — written and verbal — including the ability to present effectively to senior leadership, KOLs, and field-based teams
• Demonstrated experience creating a strong, inclusive, energizing culture consistent with BMS values
• Ability to travel domestically approximately 25%, inclusive of key congresses, KOL meetings, and customer-facing engagement

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Princeton - NJ - US: $196,950 - $238,661

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only:  If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

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If this posting is missing required information required by local law or incorrect, contact BMS at [email protected]with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1606090 : Director, HCP Marketing - Medical Education and KOL Strategy, Alzheimer’s Disease Psychosis