AWS Marketing Cross Channel Mgr, AWS Marketing Demand Center

Amazon Web Services (AWS) is seeking an experienced and detail-oriented Cross Channel Operations Manager to join the Integrated Demand Center (IDC) Channels team. This role serves as the operational backbone of the Channels organization, ensuring seamless execution across all digital marketing channels and enabling the team to deliver high-impact demand generation programs at scale.

Reporting into the Channels leadership team, you will partner closely with the Cross Channel Strategy Lead and channel managers to drive operational excellence across campaign performance, budget management, process documentation, creative operations, and vendor management. You will own the operational rhythm of the business, including staff meeting governance, campaign status tracking, SOP development, and knowledge management. This role is critical to maintaining velocity and quality as the Channels team scales its impact across AWS Marketing.

The ideal candidate is a self-starter who thrives in fast-paced environments, brings strong organizational skills, and has a passion for streamlining processes and mechanisms that make teams more effective.


Key job responsibilities
Operational Leadership & Program Management
• Meeting Governance: Own and manage cross channels meeting agendas, sourcing and prioritizing the right topics (e.g., strategic initiatives, learnings from new areas, tiger team updates) and that meetings drive decisions and accountability.
• Operational Rhythm: Establish and maintain the operational cadence for the Channels team, including weekly syncs, monthly business reviews, quarterly planning cycles, and cross-functional alignment meetings.
• Project Coordination: Track and drive progress on cross-channel initiatives, ensuring timely delivery and clear ownership across workstreams.
Campaign Operations & Tracking
• Demand Plan Status Management: Maintain visibility into the status of all demand plans, AWS Summits, re:Invent, and other priority programs with a specific eye for common or consistent issues across multiple aspects of the team. Develop plans to mitigate common issues and provide regular status updates to leadership.
• Cross-Channel Coordination: Coordinate across channel teams (SEM, SEO, social, email, programmatic, web, and organic search) to ensure milestones are met and dependencies are managed.
• Performance Reporting Support: Partner with Demand Services and analytics teams to compile performance data, support reporting, and draw insights for leadership reviews.
Budget & Resource Management
• Budget Management: Support the Channels budget process, manage finance mechanisms including monthly finance reviews in coordination with the AWS finance team counterparts to track spend against plan, bring insights, and flag variances to leadership.
• Finance Tooling: Coordinate with AWS finance to streamline existing budget tooling processes and ways to automate submittals and approvals (e.g. AMPs tooling).
Documentation & Knowledge Management
• SOP Documentation: Develop, maintain, and evangelize Standard Operating Procedures for key Channels workflows. Ensure SOPs are accessible, current, and adopted by the team.
• Wiki Governance: Own the Channels wiki and internal knowledge base. Establish a governance model for content updates and actively deprecate outdated documentation to maintain a single source of truth.
• Onboarding Materials: Create and maintain onboarding guides for new team members and contractors, accelerating ramp time and ensuring consistency.
• Best Practices and Channel Guides: Develop, maintain, and implement integration of channels guidance and best practices into broader IDC team processes. For example, integrate channel content best practices into content creation frameworks within the content studio team.
Cross Channel Customer Journeys
• Channel orchestrator: Represent Channels requirements, risk/opportunity considerations, and ensure channel-specific impacts are surfaced early in journey activation decisions. Participate in CX journey planning and AEP orchestration discussions. Maintain a regular communication mechanism with the Digital Strategy team and serve as the primary coordination point between CX and all Channels sub-teams (Email, Paid Media, Organic, Web, Search).
Vendor & Contractor Management
• Vendor Transitions: Plan and execute vendor and contractor transitions (e.g., optimus, help desk, agency support), including developing transition plans, managing timelines, and ensuring continuity of service.
• Contractor Oversight: Coordinate with external contractors and agency partners, ensuring deliverables meet quality standards and SLAs.


About the team
The Marketing Channels team resides within the Integrated Demand Center (IDC). The IDC is responsible for designing and delivering globally scalable demand campaigns that reflect AWS's top business priorities. The Demand Center sets campaign strategy, develops and localizes core content, executes across owned and paid media channels, manages the customer journey, and tracks performance through an analytics and measurement function.
The Channels team activates campaigns across digital platforms using a mix of in-house content and external agency support. Channels is accountable for defining channel strategy, building and launching channel-specific tactics, and optimizing performance in partnership with Demand Services.
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Join our forward-thinking team to shape the future of cloud computing in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience utilizing generative AI tools (e.g. Quick, Claude) to conduct deep analytical research, create data tables, and exec level reporting with insights.

Preferred Qualifications

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 125,400.00 - 169,600.00 USD annually