Marketing Science Partner, Korea

About the role

The Marketing Science team at Meta is actively seeking a full-time, experienced Marketing Science Partner. A Marketing Science Partner at Meta works with internal and external clients in an industry vertical such as Automotive, E-commerce, Entertainment, CPG, Fin-Serv, Tech etc. on an ongoing basis to adopt better measurement as a way to improve business outcomes. To accomplish this, the person in this role will work both reactively and proactively with clients, using Meta's industry leading data science tools and data sets.

What you'll do

• Engage with clients and agencies to share research-based best practices and measure true business value by building and operationalizing 'learning agendas'
• Partner closely with sales to manage a scaled set of accounts and prioritize which clients will get servicing from the team
• Support client engagement with third party vendors responsible for setting up and conducting measurement studies
• Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches in support of the 'learning agenda'
• Design tests to showcase the power of good measurement using client data and Facebook or third-party technology tools
• Conduct in-depth standard and custom ad effectiveness studies for Facebook advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
• Communicate complex research results to a general audience
• Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
• Operate internal & external education & training workshops to raise awareness & advocacy of Measurement solutions & analytical best practices
• Use AI-powered tools to improve team productivity and deliver measurable impact

Requirements

• Bachelor's (or higher) degree in Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
• 8+ years of experience independently scoping and executing marketing science or measurement research projects with clients and/or cross-functional stakeholders
• Experience analyzing and manipulating data sets to understand patterns and provide insights
• Ability to communicate technical content to the general audience
• Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods
• Experience with digital advertising measurement methods and technologies
• Experience working with structured and unstructured data-sets, statistical software such as R as well as data extraction tools such as Hive, Python and/or SQL
• High-level fluency in English and Korean languages, both verbal and written

Preferred qualifications

• Experience with digital advertising for brand and DR outcomes
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Advanced degree in a quantitative field
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience with or knowledge of the advertising industry, ideally digital advertising

Benefits

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