Strategist, Marketing Communications - Korea

Summary

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.

The work of Marcom Korea includes Localization, Advertising, partner Retail Experience and Communications, Interactive/Digital, Video & Motion Graphics, and Direct. It is the organization that plans, localizes, conceptualizes and implements Apple’s product and services communications.

Description

We are looking for a Strategy lead role to spearhead Marcom and cross-marketing initiatives by working closely with the Korea Marcom Leader, Product Marketing, PR, retail, and sales team to identify and address Apple’s critical challenges and opportunities in the market. You will partner with the worldwide strategy team based in Cupertino to provide market insights, knowledge, and inspiration to some of the best creative talent in the world and champion the best multichannel work that only Apple can and should deliver.


This position requires a self-motivated, flexible individual with very strong analytical, strategic, communication skills

Responsibilities

Collaborate with cross-functional teams (PM, PR, Sales, Channel, Interactive, Brand, WW Strategy Team) and draw on different sources of data & knowledge to build tangible insights & briefs to address business challenges or opportunities
Partner with cross-functional teams to create and present culturally insightful, brand centric messaging across multiple customer touch points
Drive the development and execution of locally relevant strategic initiatives across product, e-commerce, social, and data science
Develop annual and quarterly marketing plans for the Korean market by consolidating market analysis, competitive insights and strategic priorities to identify opportunities and gain alignment with overall strategy and objectives
Maintain on going knowledge and an informed point of view regarding the cultural nuances and contexts that might affect Apple products' adoption in the Korean market
Share Korea Marketing and global teams with regular communication-based insights, competitive reviews, and market snapshots that could impact briefs and subsequent creative work

Minimum Qualifications

12+ years experience of strategic delivery in a marketing capacity, whether in creative development, brand building, or business consulting
A track record of leading strategic conversations with creatives, agency partners, and people from various internal disciplines
Experience synthesizing and translating complex information into easily understandable and compelling narratives for a diverse range for stakeholders
Proven track record building relationships, collaboration and influence with key stakeholders among different functions
Business Level fluency in English/Korea for verbal/written communication

Preferred Qualifications

Strong analytical skills with the ability to aggregate and spot patterns within multiple sources of data (sales, business, behavioral and media data). Equipped with the knowledge of South Korea's digital social and commerce landscape
Demonstrated leadership skills with the ability to effectively advocate and shepherd the strategy through a large cross functional organization
Highly collaborative with the ability to actively engage with and consider multiple perspectives in pursuit of the best approach to the idea
Strong commercial instincts and proven experience in research/business problem identification and resolution.
Strong knowledge of the digital devices (especially mobile phone) sales channel environment which includes carriers (KT, SKT, LGU+), eCommerce, retailers, or 3rd-party stores
Phenomenal writing, visual story-telling, and presentation skills are required
Spent considerable number of years living and working in Korea will be beneficial